A One-Stop Shop: The Perfect Combination of Technology

The Situation:

Located near Pittsburgh, PA, a Chevrolet/Cadillac was looking for a way to streamline and elevate its digital advertising efforts. With a growing need to manage both front-end and back-end marketing seamlessly, the dealership required more than just a simple advertising platform-they needed a comprehensive solution. Their goal was to leverage a Customer Data Platform (CDP) for hyper-targeted outreach and gain real-time insights through transparent, 24/7 reporting. On top of that, they wanted dedicated strategic guidance to stay ahead in a highly competitive market.

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The Solution:

The dealership found their answer with PureCars' CDP. Together, they delivered an all-in-one platform designed to optimize digital campaigns and improve customer engagement throughout the shopping funnel. By integrating a robust CDP, the dealership could efficiently manage customer data, segment audiences, and launch highly targeted campaigns that hit the right buyers at the right time.

With expert account management and constant reporting at their fingertips, the dealer had the tools to maximize their digital marketing investments and see results in real-time.

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The Results:

In just 90 days, they achieved remarkable outcomes:

Sales:

• 90 units sold

• $312K in attributed revenue

Service:

• 684 RO's

• 471K in attribute revenue

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