AddThis Introduces Social Brand Advocates

AddThis today announced the release of social Brand Advocates, a managed service that makes it easy for brands to find and engage with their most loyal and active online audiences. Currently, seven out of 10 consumers interact with a brand on platforms and services outside of the brand's owned media channels. The new AddThis service, particularly when coupled with AddThis for Ads, allows brands and marketers to target audiences most likely to share and promote their branded content. Read more here.