Willkie Farr & Gallagher LLP
10/07/2025 | News release | Distributed by Public on 10/07/2025 08:12
Willkie Advises Marigold on Sale of Enterprise Software Business to Zeta Global
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Willkie Advises Marigold on Sale of Enterprise Software Business to Zeta Global
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October 7, 2025
Willkie is representing Marigold, a leading messaging and loyalty platform, in the sale of its enterprise software business to Zeta Global (NYSE: ZETA), the AI Marketing Cloud, for approximately $325 million.
Zeta Global recently announced that it entered into a definitive agreement with Marigold to acquire Marigold's enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow.
Pursuant to the definitive purchase agreement, Zeta will purchase Marigold's enterprise software business for total consideration of up to $325 million, subject to customary adjustments.
Marigold's SMB businesses, Campaign Monitor, Emma, and Vuture, are not included in the transaction.
The Willkie team is led by partners Morgan Elwyn, Ziyad Aziz and Thomas Spencer.
Zeta Global recently announced that it entered into a definitive agreement with Marigold to acquire Marigold's enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow.
Pursuant to the definitive purchase agreement, Zeta will purchase Marigold's enterprise software business for total consideration of up to $325 million, subject to customary adjustments.
Marigold's SMB businesses, Campaign Monitor, Emma, and Vuture, are not included in the transaction.
The Willkie team is led by partners Morgan Elwyn, Ziyad Aziz and Thomas Spencer.
Morgan D. Elwyn Partner Private Equity New York [email protected] +1 212 728 8981
Ziyad H. Aziz Partner Corporate & Financial Services New York [email protected] +1 212 728 8656
Thomas A. Spencer Partner Corporate & Financial Services Chicago [email protected] +1 312 728 9069
Related Practice Areas
Corporate & Financial Services Mergers & Acquisitions Private Equity AI & Emerging Technologies IT, Software & Internet
Related Locations
New York
787 Seventh Avenue
New York , NY 10019-6099
Chicago
300 North LaSalle Dr.
Chicago , IL 60654-3406
Willkie Farr & Gallagher LLP published this content on October 07, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on October 07, 2025 at 14:13 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]