SEMA - Specialty Equipment Market Association

04/13/2026 | Press release | Distributed by Public on 04/13/2026 11:58

PRI NAMES DOUG BRESNAHAN AS MANAGING DIRECTOR

PRI NAMES DOUG BRESNAHAN AS MANAGING DIRECTOR

-- Veteran motorsports executive to lead PRI Show and operations --

INDIANAPOLIS (April 13, 2026) - Performance Racing Industry (PRI) today named Doug Bresnahan as Managing Director, effective immediately, bringing nearly two decades of commercial leadership from professional motorsports to one of the industry's most essential organizations.

The managing director will oversee PRI's daily operations, including the annual PRI Show and profit-and-loss accountability, as the organization builds on a record-breaking 2025 Show. Bresnahan reports directly to SEMA and PRI CEO Mike Spagnola and is based in Indianapolis.

"The PRI Show is the premier global gathering for the motorsports industry, and I am honored to help build on its legacy," Bresnahan said. "From grassroots racing to global professional series, this industry has given me an extraordinary career, and I look forward to bringing every dimension of that experience to PRI's members, exhibitors, and partners."

Most recently chief commercial officer at Andretti Global, Bresnahan spent 18 years with the organization, securing significant sponsorship and partnership revenue while building long-term relationships with leading global brands. During that time, he expanded the team's commercial portfolio beyond INDYCAR into Global Rallycross, Formula E, and Extreme E.

Bresnahan's career spans every level of the industry, from K&K Insurance and leadership roles with CART and CHAMP CAR to IndyCar event promotions and top-tier professional racing, reflecting the same community of manufacturers, teams, tracks, and businesses the PRI Show exists to serve.

"Doug brings a rare combination of commercial firepower and genuine industry depth," Spagnola said. "He has operated at every level of this business, from grassroots insurance to sanctioning bodies to the top tier of professional racing, and he understands every stakeholder PRI serves. Coming off a record-breaking 2025 Show, we are thrilled to have him leading this organization forward."

Exhibit Booth Sales Open for 2026 PRI Show

Scheduled for Dec. 10-12 at the Indiana Convention Center and Lucas Oil Stadium, the PRI Show draws attendees from all 50 states and around the globe, including race teams, retailers, engine builders, fabricators, media, and more.

Attendee registration opens in July. To register, book hotel accommodations, and learn more about the 2026 PRI Show, visit PRI2026.com/Attend.

ABOUT PERFORMANCE RACING INDUSTRY

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world's premier motorsports trade show, the PRI Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. According to the PRI Economic Impact Study, motorsports generates $69.2 billion in U.S. economic activity and supports more than 318,000 jobs nationwide. For more information, visit PerformanceRacing.com.

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PHOTO: Doug Bresnahan

SEMA - Specialty Equipment Market Association published this content on April 13, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on April 13, 2026 at 17:58 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]