YUM! Brands Inc.
09/08/2025 | Press release | Archived content
Wall Street Journal: How Taco Bell's CEO Is Keeping Gen Z Obsessed
Image provided by Taco Bell.
As the fast food industry struggles, Taco Bell is still seeing sales rise, thanks in part to Gen Z. WSJ spoke with CEO Sean Tresvant about how the brand keeps its base excited even as they pull back on spending. Watch the full interview here.
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