RelaDyne LLC

10/26/2026 | Press release | Distributed by Public on 10/26/2026 09:08

RelaDyne to Power Three-Day NASCAR at COTA Race Weekend

AUSTIN, Texas (Oct. 26, 2026) - RelaDyne, North America's leading lubricant distributor, will
be the driving force behind the March 5-7 NASCAR at COTA race weekend through a new
multi-year partnership with Speedway Motorsports.

The multi-year agreement will deliver unmatched brand visibility for the Houston-based
RelaDyne and its subsidiaries with entitlements surrounding the entire weekend at Circuit of The
Americas. RelaDyne's Sun Coast Emergency Services division will jumpstart the events with
First Responder Friday followed by the NASCAR O'Reilly Auto Parts Series race Powered by
RelaDyne and the marquee DuraMAX Texas Grand Prix Powered by RelaDyne NASCAR Cup
Series race on Sunday.

"RelaDyne's partnership began last year with our DuraMAX's brand entitlement of the DuraMAX
Texas Grand Prix Powered by RelaDyne. After the results of last year's program, we made the
decision to expand RelaDyne's role across the entire weekend's events and races at COTA,"
said Eric Royse, Chief Executive Officer of RelaDyne. "Owning the weekend at a marquee track
on the NASCAR schedule is a great opportunity for RelaDyne to showcase not only our
DuraMAX automotive brand, but our full suite of brands and services."

"With RelaDyne headquartered in Texas, owning the weekend gives us a meaningful way to
connect the RelaDyne company with our customers and our partners, not only here in Texas but
in markets across the U.S. and internationally," said Mike Cooper, Chief Commercial Officer of
RelaDyne. "With the weekend 'Powered by RelaDyne,' it will allow us to highlight our DuraMAX
automotive brand, showcase our heavy-duty and industrial Drydene lubricants and feature the
amazing emergency response team with our Sun Coast Emergency Services division."

Sun Coast Emergency Services First Responder Friday Powered by RelaDyne will highlight and
honor law enforcement officers, firefighters and EMS professionals who serve communities
across Texas. The signature community initiative will bring first responders, their families and
the NASCAR community together for a special day of appreciation, setting the stage for an
action-packed weekend of racing at Circuit of The Americas.

The 65-lap, 156-mile NASCAR O'Reilly Auto Parts Series race, which will also be Powered by
RelaDyne, takes center stage on Saturday as the drivers will race around COTA's
internationally acclaimed permanent road course in Austin, Texas. The weekend culminates
with the 95-lap, 228-mile DuraMAX Texas Grand Prix Powered by RelaDyne on Sunday,
marking the third race of the season following the Daytona 500 (Feb. 21) and the Autotrader
400 at EchoPark Speedway (Feb. 28).

As the market leader in lubricants, fuel, diesel exhaust fluid (DEF) and industrial reliability
services, RelaDyne serves industrial, commercial and automotive businesses across North
America and internationally, and continues to expand with more than 200 locations nationwide.
RelaDyne strives to deliver lubrication and fueling excellence that drives reliability, efficiency
and profitability for every customer served to keep their businesses moving.

This multi-year partnership further reinforces RelaDyne's commitment to utilizing the
motorsports platform to showcase its brands. RelaDyne and its subsidiary companies have
been involved with motorsports since 2017 through race entitlements and car sponsorships in
NASCAR, INDYCAR and Sprint Car racing.

"We're excited to see this continued partnership with RelaDyne grow around one of NASCAR's
premier race weekends," NASCAR at COTA General Manager Mark Faber said. "RelaDyne's
commitment to striving for excellence in serving its customers directly aligns with the values of
Speedway Motorsports. The NASCAR at COTA race weekend powered by RelaDyne will
deliver high-octane action and energy for race fans, teams, RelaDyne employees and its
subsidiary companies."

Individual race tickets, weekend packages and camping options are available now at
NASCARatCOTA.com. Family affordability remains a priority for NASCAR at COTA as tickets
for children 12 and under start as low as $10 for Sunday's DuraMAX Texas Grand Prix Powered
by RelaDyne and are free on Friday and Saturday (ticketed adult required for all three days).
The weekend will also feature the ever-popular Fan Zone that includes a variety of
entertainment acts, NASCAR driver appearances and activities.

Race start times, television broadcast partners, any additional support series races and full on-track schedule will be announced at a later date.

About RelaDyne
RelaDyne is the leading North American lubricant distributor and a market leader in fuel, diesel
exhaust fluid (DEF) and industrial reliability services, serving industrial, commercial and
automotive businesses across North America. Founded in 2010 through the merger of four
industry leaders, RelaDyne has grown to more than 200 locations through a strategic track
record of acquiring and integrating top-performing companies. RelaDyne's mission is simple:
deliver lubrication excellence that drives reliability, efficiency and profitability for customers. By
understanding the unique needs of every partner, RelaDyne Associates act as an extension of
customer operations, providing the products, services, technical expertise, and supply reliability
needed to keep businesses running at their best. Learn more at RelaDyne.com.

About Speedway Motorsports
Speedway Motorsports is a leading marketer, promoter and sponsor of motorsports
entertainment in the United States. The Company, through its subsidiaries, owns and operates
the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte
Motor Speedway, Dover Motor Speedway, Las Vegas Motor Speedway, Nashville
Superspeedway, New Hampshire Motor Speedway, North Wilkesboro Speedway, Sonoma
Raceway, Texas Motor Speedway and Kentucky Speedway. Speedway Motorsports provides
souvenir merchandising services through its SMI Properties subsidiaries; manufactures and
distributes smaller-scale, modified racing cars and parts through its U.S. Legend Cars
International subsidiary; and produces and broadcasts syndicated motorsports programming to
radio stations nationwide through its Performance Racing Network subsidiary.

RelaDyne LLC published this content on October 26, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on October 26, 2026 at 15:08 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]