CENTURY 21 STRENGTHENS ITS PRESENCE IN SAN BERNARDINO COUNTY WITH AFFILIATION OF VICTORVILLE BROKERAGE

Third-Generation Real Estate Professional Enhances the Service Capabilities of His 100+ Agent Brokerage with Affiliation

VICTORVILLE, Calif. (Sept. 29, 2025) - Century 21 Real Estate LLC, a global industry leader and the most recognized name in real estate*, is expanding into San Bernardino's High Desert with the affiliation of Excellence Real Estate HD in Victorville.

The ten-year-old brokerage was founded by current broker/owner Noel A. Sena Sr., a third-generation real estate professional who followed in his grandmother and mother's footsteps. Real estate is part of the Sena family's way of life: beyond his mother and grandmother, Noel's wife Josie is also licensed in real estate, two sisters, sisters-in-law, and brother-in-law are also licensed professionals. Noel Jr. is a fourth-generation real estate professional and also the right-hand man at the brokerage who has been instrumental in growing the firm to over 100 agents over the past decade.

Sena's brokerage has developed a reputation throughout the High Desert region for its ability to assist residents with everything from vacant land, commercial real estate, residential and investment properties. The firm's reach also extends beyond San Bernardino County into Los Angeles, Riverside, San Diego and Orange County.

Now doing business as CENTURY 21 LEADERS, Sena and his independent sales professionals will have access to the CENTURY 21^® brand's world-class technology, marketing, lead generation, agent learning, and coaching. "This was a major decision but after reviewing the marketing, technology and support available, I am confident our affiliated agents will finally have the tools to help them elevate their sales, close more deals and reach new levels of success," said Sena. Another attractive asset that specifically influenced Sena's decision to affiliate is the in-depth succession courses offered by the CENTURY 21 brand - a tool that he one day hopes to leverage to help his son take the next step in his real estate business.

"Real estate is my calling," said Sena. "From watching my mother and grandmother growing up, to now helping my son learn the ins and outs of the business, I love everything about our industry. Not only does it allow me to spend time with my family, but it also allows me to provide for agents and clients alike. Now with the support of the CENTURY 21^® brand, I hope to continue to grow our business, both through organic recruiting efforts and through strategic M&As."

Sena and his affiliated agents alike pride themselves on enjoying the entire real estate journey, not just putting pen to paper at the end of a transaction. Their eagerness to invest themselves in each deal, along with the firm's guiding family-centric principles, has allowed the business to stand out near one of the country's most densely populated metropolitan areas.

"Our affiliated agents don't just have passion when it comes to helping people, they've also got the experience that matters, too," said Sena. "Many of us in the office have been around for some of the industry's most difficult times, and we believe that this has instilled a resilience in us that not everyone can offer. We don't back down when challenges arise, we double our effort, push through the obstacles and stay relentless until we reach a solution for our clients."

The CENTURY 21 LEADERS office is located in the heart of Southern California's High Desert, nestled in the mountains roughly an hour and a half northwest of Los Angeles proper. Victorville is regarded as the High Desert's leader in both industry and retail and is home to roughly 125,000 residents who capitalize on the urban amenities located nearby in Los Angeles, as well as the scenic recreational opportunities of the San Bernardino Valley.

"Expanding the CENTURY 21 network around key metropolitan areas like Los Angeles is critical to the success of the brand as a whole, but it's also imperative that we only look for professionals who fit the CENTURY 21 mold," said Mike Miedler, president and CEO of Century 21 Real Estate LLC. "With Noel, his fit with the brand is immediately evident when you look at his family's roots in the industry and his ability to facilitate rapid growth without sacrificing quality of service. We know he's already proven himself a competent leader with how quickly he's grown his company in Southern California, and that makes us all the more excited to see what new heights he can reach with the support of an international brand."

CENTURY 21 LEADERS is looking for motivated and ambitious sales professionals to join their growing real estate company. Whether exploring a new professional opportunity or looking to elevate a long-lasting real estate business, new faces are welcome. Area residents who are looking to make a move in the future are encouraged to visit at 17270 Bear Valley Road, Suite 101 in Victorville, CA 92395 or call 760-514-3027 to learn more about this opportunity.

*Study Source: 2024 Brand Health Study. The survey results are based on 1,203 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Recognition question based on consumer awareness of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. The study was conducted by Kantar Group Limited, a leading global market research organization, from November 12- December 2, 2024.

About CENTURY 21 LEADERS

CENTURY 21 LEADERS is an independently owned and operated franchise affiliate of Century 21 Real Estate, franchisor of the iconic CENTURY 21^® brand, comprised of approximately 11,000 independently owned and operated franchised offices in 79 countries and territories worldwide with over 126,000 independent sales professionals.

Century 21 Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.

^© 2025 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21^®, the CENTURY 21 Logo and C21^® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

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Media Contact:

Erin Siegel

Century 21 Real Estate LLC, for

CENTURY 21 LEADERS

201.913.1432

[email protected]