Associated Bank Appoints Brianna Elsass as Chief Digital Officer

GREEN BAY, Wis., July 28, 2026 - Associated Banc-Corp (NYSE: ASB) today announced Brianna Elsass has joined the company as executive vice president, chief digital officer. Reporting to Steve Zandpour, head of Consumer and Business Banking, Elsass will lead the bank's enterprise digital strategy, advancing innovative experiences that make banking simpler, more personalized and more seamless for customers.

In her role, Brianna Elsass will oversee Associated's digital banking strategy across the full customer journey, partnering closely with teams across product, technology, operations, marketing, risk and the retail network to enhance digital sales and servicing capabilities while supporting the bank's continued growth.

"Brianna brings an exceptional combination of digital strategy, customer experience and technology leadership that will help accelerate our vision for the future of banking," said Steve Zandpour, head of Consumer and Business Banking at Associated Bank. "She has a proven track record of transforming customer insights into meaningful digital solutions, and her collaborative leadership style makes her an outstanding addition to our executive team. As customer expectations continue to evolve, Brianna will play a critical role in ensuring we deliver intuitive, innovative experiences that deepen relationships and create long-term value."

Elsass joins Associated from BMO as head of U.S. Digital and Technology, where she led digital strategy and technology initiatives focused on improving customer experiences and driving business growth. She previously held leadership positions at Wells Fargo, Capital One and Discover, leading digital transformation, product innovation and customer experience initiatives across consumer banking.

"I'm excited to join Associated Bank at a time when digital and technology is creating new opportunities to better serve our customers," said Elsass. "Associated has a strong foundation, a customer-first culture and a clear commitment to investing in its digital future. I look forward to working alongside talented teams across the organization to create seamless, intuitive, and personalized experiences that help our customers achieve their financial goals and support the bank's continued growth."

She has a bachelor's degree in psychology from University of Iowa and an MBA from DePaul University. Elsass resides in the Greater Chicago area.

ABOUT ASSOCIATED BANC-CORP

Associated Banc-Corp (NYSE: ASB) has total assets of approximately $50 billion and is the largest bank holding company based in Wisconsin. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from over 200 banking locations throughout Wisconsin, Illinois, Iowa, Minnesota, Missouri and Nebraska. The Company also operates loan production offices in Indiana, Kansas, Michigan, New York, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at https://www.associatedbank.com.