Kenvue unveils foundational consumer trends report A New View of Care, highlighting the transformative power of personal care routines

SUMMIT, N.J. August 19, 2025 - Kenvue, maker of iconic brands like Neutrogena^®, Listerine^®, Aveeno^®andTylenol^®, today launched its foundational consumer trends report, A New View of Care: The Power of Personal Care Routines, exploring the drivers of personal care routines, their impact on health and emotional well-being, and the influences shaping care today.  

Key findings from A New View of Care, available for download at Kenvue.com/ANewViewofCare, include:   

1. Routines Redefined: The Health Connection
   88% of consumers globally believe their personal care routines positively impact their health, underscoring a shift toward viewing personal care as a tool for overall well-being rather than mere appearance.
2. Simplicity is Key: Small Routines, Big Results
   73% of consumers spend less than 30 minutes daily on personal care, but consistency is transformative. Those who invest at least 15 minutes report better health (45%) compared to those who don't (31%).
3. Prevention is the Priority
   Younger generations, particularly Gen Z and Millennials, are driving a shift toward prevention-focused care. Many wish they had started their routines earlier, emphasizing the value of daily habits for healthy aging and long-term wellness.
4. Trusted vs. Trending Voices
   While 62% of consumers trust healthcare providers most for personal care advice, 80% rely on digital platforms for information. Social media influencers, while widely followed, are trusted by only a third of Gen Z and Millennials, revealing a gap between reach and credibility.
5. Clarity Over Complexity
   As personal care choices expand, consumers seek simplicity. They value science-backed solutions that are easy to follow and effective, particularly those new to creating routines.

Why it matters
The findings from A New View of Caredemonstrate a cultural shift: personal care routines are now fundamental to overall health and well-being. While social media trends often spotlight elaborate regimens, most consumers prefer simple, consistent, and science-backed approaches that deliver both physical and emotional benefits. For Kenvue, this presents a powerful opportunity to empower consumers with straightforward, trusted solutions that integrate seamlessly into everyday life.

"A New View of Care reflects what we've long known: everyday routines hold extraordinary power to benefit health and well-being," said Russell Dyer, Chief Corporate Affairs Officer at Kenvue. "By understanding the barriers consumers face and the evolving influences shaping their care, we can make these moments of care more impactful for everyone."

"Today's consumers-especially younger generations-are redefining personal care as preventive care," said James Cummings, Vice President, Head of Global Consumer Business Insights, Kenvue. "They are proactive about their health and demand science-backed solutions that align with their values. Simplicity and consistency are the most powerful tools we can offer them."

About the research methodology 
This global study was conducted by Kantar, the world's largest marketing data and analytics company, on behalf of Kenvue. A 15-minute online quantitative survey was fielded in May 2025 among 10,145 consumers. Research was conducted in 10 countries across four continents: the United States, Canada, Brazil, Mexico, the United Kingdom, Germany, France, China, India, and Japan. This multi-country approach points to similarities and differences in attitudes and behaviors of personal care routines and their impacts on health and well-being across geographic regions. 

About Kenvue
Kenvue Inc. (NYSE: KVUE) is the world's largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands-such as Aveeno®, BAND-AID® Brand, Johnson's®, Listerine®, Neutrogena®, and Tylenol®-are science-backed and recommended by healthcare professionals around the world. At Kenvue, we harness the extraordinary power of everyday care to earn a place in consumers' hearts and homes. For more information, visit https://www.kenvue.com.

To request access and learn more
For a copy of the full A New View of Care report or to schedule interviews with Kenvue executives, please contact:

Melissa Witt
[email protected]