Samsung Electronics America Inc.

10/08/2026 | Press release | Distributed by Public on 10/08/2026 07:06

Samsung Art Store Heads to High Point Market with The Metropolitan Museum of Art and Eichholtz to Show how Art TVs are Reshaping Home Decor

  • The Frame and The Frame Pro, paired with Samsung Art Store's 5,000+ artworks, let designers bring the world's great collections into today's modern living room.
  • Samsung Art Store joins Eichholtz's High Point Market showroom, where The Frame Pro displays "Tales of Fall," a new selection of works from The Metropolitan Museum of Art, finished with bezels from Deco TV Frames.
  • Eichholtz hosts a panel on designing for the digital home, "Beyond the Black Box: The New Role of Art, Design & TVs in the Home," on Sunday, October 18 at 11 a.m.
  • Samsung is offering design professionals a 25% trade discount on The Frame and The Frame Pro, exclusively at High Point Market, October 17-21.

For decades, the TV was something designers had to hide, disguise or design around. Samsung Art Store1 and The Frame TV have changed that equation, turning the screen into a canvas and giving homeowners a way to personalize their space with art that changes as often as they'd like with an Art Store subscription. As the leading TV art subscription service2, the Samsung Art Stores puts more than 5,000 artworks from over 800 artists at a viewer's fingertips, so when The Frame TV is off, the screen displays art instead of a black rectangle.

At High Point Market, October 17-21, Samsung Art Store is joining Eichholtz and The Metropolitan Museum of Art to show designers what that looks like in practice and to open a conversation about designing for an increasingly digital home. Designers can experience it in two ways. The first is the Eichholtz showroom, where The Frame Pro is styled into the space as an intentional design element and displaying art from The Met. The second is a panel discussion on the new role of art, design and TVs in the home.

Samsung is also introducing a limited-time, 25% trade discount on The Frame TV and The Frame Pro, plus a 90-day trial of the Art Store offered exclusively to design professionals attending High Point Market. Designers attending the Market can visit the Eichholtz showroom and claim their trade discount, with a twist. A custom vending machine turns the offer into a keepsake: drop in a token and receive a small card with artwork from The Met collection on one side, and a unique discount code on the other. Discount codes will also be available at the panel on Sunday. Quantities are limited while supplies last.

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