DIRECTV Celebrates Mariachi, Culture and Community at MARIACHI USA 2026

Summer in Los Angeles has a soundtrack, and for nearly four decades, it's started with the unmistakable sounds of MARIACHI USA at the Hollywood Bowl.

On Saturday, June 6, one of Southern California's most beloved cultural traditions returns for its 37th year, bringing together thousands of fans for an unforgettable evening of music, artistry and celebration. As part of this year's festivities, DIRECTV is proud to partner with Spanish-language programmers Canal Once and Canal 22 as sponsors of MARIACHI USA 2026, helping celebrate the rich traditions and vibrant culture that make this event a true Los Angeles institution.

A Hollywood Bowl Tradition

For generations of mariachi fans, MARIACHI USA has been an annual celebration of heritage, community and world-class musical talent. Held at the iconic Hollywood Bowl, the event has earned its place as the longest-running annual concert at the venue, welcoming more than 17,000 attendees each year.

From the first trumpet call to the spectacular fireworks finale, the evening delivers four and a half hours of extraordinary performances from some of the finest mariachi artists in the world. Families, friends and music lovers gather for a shared experience that continues to resonate long after the final note.

This year's event features a full day of activities, including plaza activations beginning at noon, preshow picnicking inside the amphitheater and an evening performance that culminates with the Bowl's signature fireworks celebration.

Find DIRECTV at the Festival

Festivalgoers can connect with DIRECTV throughout the day at the Hollywood Bowl plaza, where they can enjoy iconic paletas, loved across generations, and engage with our brand ambassadors to learn more about MiEspañol and its offerings.

Visitors will also see DIRECTV and MiEspañol featured on the venue's video screens, helping bring additional visibility to the Spanish-language entertainment experience available to customers nationwide.

Whether you're arriving early for the plaza festivities or settling in for an evening under the stars, be sure to stop by and say hello!

Celebrating Spanish-Language Entertainment with MiEspañol

DIRECTV's presence at MARIACHI USA reflects its ongoing commitment to connecting audiences with the content, culture and programming they love.

MiEspañol is DIRECTV's Spanish-language Genre Pack®, offering a robust lineup of channels featuring entertainment, news, sports, movies, lifestyle programming and family favorites from across the Spanish-speaking world. Designed for viewers who want access to diverse Spanish-language content in one place, MiEspañol helps bring audiences closer to the stories, traditions and voices that matter most to them.

As thousands gather to celebrate mariachi music and Mexican culture at the Hollywood Bowl, MiEspañol serves as a natural extension of that connection, bringing culturally relevant entertainment into homes every day.

A Night to Remember

For nearly 40 years, MARIACHI USA has created unforgettable moments through music, tradition and community. As the event returns for another spectacular evening at the Hollywood Bowl, DIRECTV is honored to be part of a celebration that continues to inspire audiences across generations.

If you're heading to MARIACHI USA this year, keep an eye out for the DIRECTV MiEspañol team, pick up some exclusive swag and join in one of Southern California's most cherished summer traditions.

We'll see you at the Bowl!