Optimum Launches Bold New Campaign to Challenge Fixed Wireless and 5G Internet Providers

Long Island City, NY - November 10, 2025 - Optimum, a leader in high-speed internet, is proud to announce the launch of its latest campaign directly challenging the limitations of Fixed Wireless Access (FWA) and 5G Home Internet. This campaign underscores Optimum's commitment to delivering the fastest, most reliable, and most consistent internet experience at prices that put value and transparency first.

Optimum's new campaign features unbeatable offers designed to win back customers in high-5G areas and provide a better alternative for anyone considering FWA. New customers can get Optimum Internet for as low as $25/month with speeds up to 8Gb and price locks up to five years.

"Consumers deserve internet that's fast, reliable, and consistent, without the guesswork. Fixed Wireless and 5G Home Internet often fall short, especially when it comes to transparency of speed and performance, said Brett Tolbert, SVP, Consumer Pricing & GTM at Optimum. "That's why Optimum is showing customers that they don't have to settle. With our price-locked offers, affordability options, and fast speeds, we're delivering unmatched value and performance direct to their homes."

These targeted offers complement Optimum's evergreen affordable Internet offers, including 100Mb Internet and an Unlimited mobile line for only $35/month.

Visit optimum.com/notgoodenough to learn more.