Becky Vinter promoted to vice president of creative strategy and studios at Business Insider

Business Insider has promoted Becky Vinter to Vice President, Creative Strategy & Studios, recognizing her leadership across some of the company's most ambitious branded content and revenue-driving initiatives.

Over nearly a decade at Business Insider, Becky has led the development of the multi-award-winning Business Insider Studios, which was recently named Best Branded Content Studio of the Year (under 20 employees) by the Native Advertising Institute. She has partnered with some of Business Insider's largest advertisers to create standout storytelling programs, including Chase Marriott's Connected Journeys, 24 Moments of Harmony for House of Suntory, The Better Work Project for Indeed, and An Advertising Tail for Amazon Ads.

"Few people have had a bigger impact on the evolution of our branded content business than Becky," said Jessica Liebman, Chief People & Brand Officer at Business Insider. "She has built an award-winning creative organization, earned the trust of our partners, and consistently pushed us to do smarter, more ambitious work."

In her expanded role, Becky will oversee integrated marketing and creative partnerships efforts, building on a track record that has made her a recognized leader in the industry. She was recently honored with a Silver award for Branded Content Marketer of the Year at the 2026 Branded Content Awards.