Ideaship LLC
07/21/2026 | Press release | Distributed by Public on 07/21/2026 22:48
Ideaship Invests in Yush
Yush - Blending Luxury Footwear with Wellness Technology Innovation
Ideaship, a venture capital firm by Global Technology Transfer Group, has invested in Yush to support the development of luxury wellness footwear integrating neuromuscular electrical stimulation technology into advanced 3D-printed insoles.
"Our firm maintains a historical commitment to advancing innovation within the footwear sector, and upon meeting Pietro I sensed his passion, drive, and resilience immediately, which led to a much closer relationship," said Michael Lubitz. "The convergence of flexible semiconductors and circuitry created novel opportunities for an entrepreneur with Pietro's skills and experience. We at Ideaship are excited to be part of his journey."
Founded by Pietro Allegretti, Yush combines Italian luxury craftsmanship with wearable wellness technology designed to help reduce foot and leg fatigue. Manufactured in Florence, Italy, the company's footwear incorporates a 3D-printed insole delivering neuromuscular electrical and mechanical stimulation through embedded electrodes controlled via smartphone technology.
Yush's insole system was developed with research guidance from Dr. Jack Hirsh, one of the world's leading experts in venous thrombosis and anti-coagulation. By combining established NMES principles with luxury footwear design, Yush is creating a new category at the intersection of wellness, mobility, and fashion.
Pietro is a serial entrepreneur with experience across IoT, healthtech, fintech, and luxury event technology. Prior to Yush, he founded Penguinpass, an AI and IoT-enabled platform focused on streamlining large-scale fashion and luxury events.
Yush is redefining wellness footwear through technology-driven solutions that support circulation, comfort, and mobility while maintaining the craftsmanship and aesthetic standards of high-end Italian fashion.
To learn more about Yush and its wearable wellness technology, visit their website at
Contact us about this news
Ideaship
Sammy Lubitz, Strategy Manager
Email: [email protected]
Dr.Reva Barewal, a prosthodontist by trade, the company is restoring the ability to safely chew while supporting nutrition and mental wellbeing, through their flagship product Crispy Melts. Savorease Crispy melts are a novel, dissolvable finger food that safely reintroduces chewing functions as both a therapy tool and nutritional supplement.
Pietro Allegretti, YUSH
Ideaship LLC published this content on July 21, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on July 22, 2026 at 04:48 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]