Amazon.com Inc.

02/16/2026 | News release | Distributed by Public on 02/16/2026 03:47

What you need to know about Amazon today: February 16, 2026

Prime Video's Culpablesmovie franchise, a Spanish-language trilogy based on Mercedes Ron's best-selling novels, has reached over 100 million viewers worldwide. The three films (Culpa Mia, Culpa Tuya, and Culpa Nuestra) became number one in more than 170 countries at launch, with over 90% of viewers coming from outside Spain. The milestone was announced during Prime Video's first-ever International Originals event in London, where the company showcased how technology innovations-including personalized recommendations, AI, and subtitles/dubs in over 30 languages-are enabling global audiences to discover and enjoy international content. It was also announced that Amazon MGM Studios is developing Ron's latest book, 30 sunsets para enamorarte.
AWS CEO Matt Garman declares AI inference as a transformative building block enabling task-accomplishing agents that deliver exponentially greater enterprise value than content generation tools. Speaking at AWS re:Invent 2025, Garman explained that inference allows AI to autonomously complete workflows-processing insurance claims, writing code, and implementing fixes-rather than merely summarizing information. AWS introduced Amazon Bedrock AgentCore and three frontier agents to bring to life this vision. Garman predicts massive enterprise returns in 2026 from agents automating end-to-end tasks, supported by infrastructure innovations like Graviton5 processors and Trainium3 UltraServers, positioning AWS across the entire AI stack.
Prime Video's highly anticipated series Off Campus, based on Elle Kennedy's bestselling five-book collection, premieres May 2026, with a Season 2 renewal already confirmed. The show follows Briar University's elite hockey team as they navigate romance, friendship, and adulthood. Season 1 centers on Hannah Wells, a quiet songwriter, and Garrett Graham, an all-star hockey athlete, whose opposites-attract relationship bridges two contrasting worlds. Starring Ella Bright and Belmont Cameli, the series is co-created by Louisa Levy and Gina Fattore. Available exclusively on Prime Video with Amazon Prime membership ($14.99 monthly), the emotionally charged drama promises authentic storytelling that resonates with global audiences seeking character-driven romance.
Amazon's Rufus, the agentic AI shopping assistant that launched in February 2024, now offers advanced features including 30 and 90-day price history tracking, automated purchasing at target prices, personalized deal discovery from wish lists and browsing history, custom shopping guides with project insights, image-based search, handwritten list transcription, reordering past purchases with alternative suggestions, cross-merchant shopping, product comparisons, and personalized recommendations. Available to all U.S. customers via the Amazon Shopping app and desktop, Rufus transforms shopping, delivering convenience through intelligent automation and comprehensive product discovery.
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