BOOM SCROLL: SEPTEMBER 2025

News and Insights

BOOM SCROLL: SEPTEMBER 2025

September 12, 2025

Need to speed-read your social feed? Here's the social intel from last month you definitely need to know.

#1 LinkedIn: Cadence wins

A brand new report from Buffer looked at 2 million+ LinkedIn posts, and came back with helpful, data-backed recommendations.

The Boom

• Posting once a week is no longer cutting it.
  
• Brands and thought leaders should post at least 2-5x per week.

Our take

Yes, posting once a week is better than nothing. But teams that upped their cadence to 2-5 posts/week saw +1,000 impressions per post and a 0.23% engagement lift. Have the content to go 6-10 times a week? Buffer says to expect even bigger per-post gains.

As always quality > quantity. Don't post just to post.

Read the full report.

#2 Instagram: A Reel-y busy August

Instagram made headlines again and again in August with reporting updates, new features, and fresh resources.

The Boom

• View Rate is out, Skip Rate is in.
  
• Reels can now be linked together.
• A new Reels tutorial section has arrived.

Our take

The all-new Skip Rate shows how many viewers swiped by before three seconds have passed, so the lower that number, the better. Those first three seconds are your "hook." Make it must-see to drop your Skip Rate and grow your views.

Link your Reels to build a video series (perfect for episodic content or campaigns). You can even go back and link your older videos, too.

As for those Reels tutorials? 5 are here and more are coming. Watch them now.

#3 Threads: More users, more characters

Threads kept growing in August, clearing another user milestone. Their latest feature will let you grow your posts, too.

The Boom

• Threads surpassed 400 million monthly active users, up from 350 million in April.
  
• You can now add a 10,000-character (!!!) extension to your Threads.

Our take

Threads keeps getting closer to X (currently at ~ 600M monthly active users). If your brand is on X, it should also be on Threads.

When you get there, you'll find a new button in the post composer that looks like a page - that's Threads' new text editor. Click it to add a "text extension" of up to 10,000 characters to any post. Perfect for blogs, articles, excerpts, guides, or longer thoughts that go beyond Threads' 500-character limit.

#4 Reddit: Trends goes mobile

Reddit's latest update puts Reddit Pro's Trends in the palm of your hand. Run, don't walk.

The Boom

• Reddit Pro's Trends allows you to monitor mentions, track conversations via keywords, and engage in real time.
  
• Previously desktop-only, Trends is now available on mobile.

Our take

Reddit is a go-to resource to see authentic discussion on any topic. Reddit Pro's Trends, already powerful on desktop, is now even mightier on mobile with its truly real time monitoring and engagement.

Reddit also released a new Reddit Pro guide for businesses. Give it a read to learn more.

Read last month's issue here.

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