Sunkist Growers Unveils New Merchandising to Gear Up for California Citrus Season

September 23, 2025, Valencia, Calif. - Sunkist Growers is introducing a refreshed suite of merchandising tools to help retailers drive citrus sales and inspire shoppers as the cooperative prepares for peak season.

Building on the momentum of its Sunny Days brand platform, Sunkist is expanding the campaign into retail with a full creative rollout across display bins and point-of-sale materials. At the center are new grower bins, designed to highlight the stories of Sunkist's multi-generational family growers and connect shoppers directly to the people behind their citrus. Featuring bold colors, distinct variety callouts, and authentic storytelling, the display celebrates the cooperative's heritage while meeting today's shopper expectations with a fresh, modern look designed to stop traffic in the produce aisle and convert brand recognition into sales.

According to a recent Sunkist-commissioned study, in-store promotions and brand familiarity remain powerful motivators for citrus purchases. New merchandising elements-including seasonal graphics, shopper-friendly messaging, and flexible display formats-aim to help retailers activate these motivators in produce departments nationwide.

"Merchandising is where brand storytelling meets the purchase decision," said Cassie Howard, Senior Director of Category Management and Marketing at Sunkist Growers. "By combining bold creative assets with insights from our category management program, we're making it easier for shoppers to say yes to citrus, connect with our growers, and keep the category top of mind all season long."

The expanded merchandising suite will include tools for a range of citrus varieties-such as Navels, Lemons, Mandarins, Grapefruits, and specialty favorites like Cara Caras and Blood oranges. Sunkist leads the industry in Blood oranges, selling more branded Blood orange volume and packaging than any other supplier. Sunkist's 2lb Blood orange bag has proven especially successful at traditional retail, offering a strong value price point and aligning perfectly with this variety's size and specs. Paired with the refreshed display bins, these programs give retailers flexible tools to spotlight in-season favorites and drive incremental citrus purchases in-store.

Retailers are encouraged to contact their Sunkist sales representative to learn more about the Sunny Days merchandising program and reserve materials early for the season.

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Sunkist Growers is a citrus marketing cooperative, founded in 1893, which is owned and operated by more than 1,000 growers made up of family farmers growing citrus in California and Arizona. For more information, visit www.sunkist.com .

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