Mindbody Powers CorePlus Expansion into the United States

Australian Pilates and yoga brand leverages Mindbody's enterprise platform to scale internationally and deliver seamless member experiences.

Mindbody, leading experience technology platform for the fitness and wellness industry, today announced that long-time partner, CorePlus, will expand into the United States, growing its international footprint to 33 locations. With Mindbody as a copilot for growth, the Australian Pilates and yoga group has also opened new studios this year in Sydney, Adelaide, and the Gold Coast, making 2025 a landmark year of expansion.

Founded in Melbourne, CorePlus is known for its 11 unique class styles across reformer Pilates, mat Pilates, and yoga, offered in both heated and non-heated formats. Beyond top-tier instruction, the group is recognized for its elevated studios and balanced approach to holistic fitness and wellness.

CorePlus's rapid growth has been supported by Mindbody's enterprise tools, which enable consistency across locations, simplify new-studio openings, and ensure a seamless member experience. Centralized solutions such as the Mindbody Corporate Dashboard and Corporate Enterprise site provide real-time performance insights and reduce administrative work for staff.

"CorePlus is a shining example of how a business can grow quickly while keeping client experience at its center," said Kinsey Livingston, VP of APAC Sales at Playlist, Mindbody's parent brand. "Our platform helps ambitious brands like CorePlus operate at scale so they can focus on what matters most-their members. From tracking performance across multiple locations to creating an effortless booking experience, we're proud to be a partner to such an incredible brand as they continue expanding."

"Mindbody has supported our journey from a single studio to a network of international locations," said Amy King, Founder of CorePlus. "Last year alone, we saw nearly two million member visits. What started as one local space has evolved into a multi-location, multi-country business, and having a platform that could scale with us has been essential."

Next week, CorePlus will open its first U.S. location in Gilbert, Arizona. The studio features state-of-the-art reformers, an infrared-heated room, and elevated amenities like Dyson hair dryers to create an environment where members feel safe, supported, and empowered to move. To learn more visit: https://www.core-plus.com/us.

About Mindbody

Mindbody is a leading experience technology platform for the fitness, wellness, and beauty industries. For more than 20 years, Mindbody has empowered businesses-from local studios to global franchises-to thrive by streamlining operations and drive growth. More than 2.8 million active users turn to the Mindbody app to discover, book, and buy wellness experiences across thousands of gyms, studios, spas, salons, and integrative health centers worldwide. For more information on how Mindbody is powering the world's fitness and wellness businesses and connecting them with more consumers, more effectively, than anyone else, visit https://www.mindbodyonline.com.

About CorePlus

With heated Pilates, yoga and reformer under one roof, and classes open to all levels, CorePlus has a movement style for everyone. Studios are judgement-free spaces, every class is instructor led, and members move to feel good. With 33 studios across Australia and the U.S., you'll find a movement community like no other. For more information, visit https://www.core-plus.com/us/about