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08/12/2025 | Press release | Archived content

Beauty & Wellness Briefing: Olaplex taps Glamsquad as competition in the pro space heats up, plus industry news

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This week, I checked in with execs and analysts to better understand the changes within the hair-care space that are driving today's marketing, seeding and sales. Accessing professionals is a tentpole of most strategies today, so I sat down with Olaplex CMO Katie Gohman to learn about the brand's new partnership with on-demand beauty services app Glamsquad. Additionally, E.l.f. Beauty expands its value retail footprint, mall ear-piercer Claire's files for bankruptcy again, and Soko Glam pops up within 30 Space NK stores in the U.K.

Brands tap pro stylists as competition within the hair-care space grows...

GLAMSQUAD Inc published this content on August 12, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on October 16, 2026 at 09:11 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]

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