POWDR’S NEW BRANDING SIGNIFIES GREATER CHANGE

PARK CITY, Utah., Oct. 18, 2016 - For the first time in company history, POWDR recently unveiled a company-wide rebrand that exemplifies POWDR's transformation into an experiential adventure lifestyle company.

"The new POWDR brand image more accurately and authentically represents who POWDR is today," explained John Cumming, founder and CEO, POWDR. "Our company has gone through a significant transformation and diversification over the years, and we're excited to have our brand identity aligned with our growth and the company we are now."

POWDR's adventure lifestyle platform includes a diverse portfolio of experiential businesses that include mountain resorts and destinations, media production and distribution, the Woodward facilities and youth offerings, and engaging events and programs. Additionally, POWDR Enterprises was created to facilitate growth through portfolio integration, as well as develop new business opportunities while continuing to diversify POWDR offerings.

"Any company hoping to have a long track record of success needs to evolve to remain relevant in today's fast changing marketplace," continued Cumming. "We're not only jazzed about the new POWDR image, we're thrilled with the transformation the company has undertaken, and pleased to offer experiences that are in line with today's adventure lifestyle seeking customer."

More recent examples of POWDR's transformation include several major acquisition announcements made last June, such as the expansion of Woodward with plans for Woodward Park City, Woodward Hard Rock Hotel & Casino in Riviera Maya, Mexico; and Woodward Hard Rock Hotel & Casino in Punta Cana, Dominican Republic; the purchase of Adventure Outfitter Sun Country Tours based in central Oregon; and the purchase of Eldora Mountain Resort in Colorado.

The new identity stems from the core of POWDR's story, that of an entrepreneurial, independent, family owned business. Key to the rebranding was cementing the company's vision and mission; making clear the company's renewed business commitments; and spotlighting POWDR's focus on impactful and enduring growth, family first experiences on and off the mountains, and forward facing sustainability efforts. Pease visit www.POWDR.com for a peek at the rebrand.