The National Association of Jewellers
The National Association of Jewellers
07/28/2026 | Press release | Distributed by Public on 07/28/2026 04:32
247 Diamonds Launches 247Loupe: WhatsApp-Based Tool Delivers Instant Bespoke Ring Quotes in Under 60 Seconds
247 Diamonds Launches 247Loupe: WhatsApp-Based Tool Delivers Instant Bespoke Ring Quotes in Under 60 Seconds
28 Jul 2026
247 Diamonds Ltd has launched 247Loupe, a WhatsApp-based jewellery estimating tool that delivers fully costed quotes for bespoke rings in under 60 seconds. Available worldwide, 247Loupe is built on a proprietary library of 100,000+ real CAD production models and powered by 247 AI vision recognition, enabling independent jewellers to quote walk-in bespoke customers instantly - eliminating the days-long email cycle that traditionally costs jewellers' sales.
Bespoke jewellery sales represent 19% of annual UK jewellery retail sales and are growing 15% year-on-year. Yet independent jewellers typically lose these high-margin enquiries because quotes take too long to produce. A customer walks in, the jeweller takes their details, and by the time a quote arrives days later, the customer has visited competitors and bought elsewhere.
The jeweller sends the customer's sketch or inspiration image via WhatsApp. 247Loupe's AI identifies the ring type, detects metals and estimates stone sizes. Critically, every image is cross-referenced against 247 Diamonds' proprietary CAD library - over 100,000 real production models - to match construction details to pieces with known weights, dimensions and production costs. This differentiates 247Loupe from generic AI estimators that guess at weights. The system then applies live diamond and metal pricing to return a fully costed quote within seconds. The jeweller can also show their selling price by applying their own retail margins via the dashboard.
Luke Billing, Managing Director of 247 Diamonds Ltd and a highly experienced CAD designer with over 15 years of professional experience said,
"You cannot build this tool without the CAD library underneath it. Anyone can wire up an AI vision API. Nobody else has spent two decades producing the 100,000+ CAD files those estimates need to be checked against. That library is not something a startup can replicate - it has to be earned."
If the customer approves the quote, one reply in the WhatsApp chat sends the job into 247cadcontrol.com's CAD design department. Within 48 hours, the customer receives a photo-realistic video render. On the Enterprise+ white-label tier, jewellers can deploy 247Loupe on their own website as a branded widget, capturing every quote request alongside the customer's phone number - creating a qualified lead database.
Pricing starts at £59/month (Starter, 20 estimates), £129/month (Professional, 50 estimates), £499/month (Enterprise, unlimited, multi-user), and bespoke Enterprise+ white-label pricing.
View free 7-day trial with 5 estimates
Source: 247 Diamonds Ltd
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The National Association of Jewellers published this content on July 28, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on July 28, 2026 at 10:32 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]