09/22/2026 | Press release | Distributed by Public on 09/22/2026 07:37
Flat Rock, Mich. September 22, 2026 - Bosch is highlighting the key elements of what it calls the "truck of the future," a showcase of the software, sensors and powertrain technologies the company believes will define the next generation of pickups and large SUVs, as part of Mobility Experience Days at its proving grounds in Flat Rock, Mich.
The event comes as automakers face a central question: what will truck and SUV buyers demand next? Bosch's answer is that no single powertrain will win. Instead, the company is betting on what it calls a "multi-lane highway" - Full Hybrid Electric Vehicles (FHEVs) and Range Extended Electric Vehicles (REEVs) and other configurations built to serve different customers and use cases, all without asking buyers to compromise on the capability they expect.
"The truck of the future isn't defined by what's under the hood. It's defined by what the vehicle can do for the people who depend on it, and by the software and sensors that make that possible," said Paul Thomas, president and CEO, Bosch in North America and president, Bosch Mobility, Americas.
Bosch research shows truck buyers expect a baseline of roughly 8,000 pounds of towing capacity, even when they rarely use it, and that two-thirds want vehicle-to-load power to run job-site tools or back up a home during an outage. Meeting those expectations while also improving efficiency, Bosch says, requires flexible vehicle architectures and common components that can scale across multiple platforms and powertrain types.
At its Mobility Experience Days event, the company highlighted how hybrid technology for the truck of the future does not mean sacrificing performance.
The truck of the future goes beyond propulsion. Software provides the opportunity for highly personalized experiences, particularly when it comes to vehicle dynamics. The baseline is Bosch Vehicle Motion Management software, which can be applied in multiple use cases.
The truck of the future will also increasingly use sensors and AI to provide hyper-personalized experiences and situational awareness by the vehicle.
"At Bosch, our job is to give automakers the flexible architecture and the software foundation to meet the expectations of truck drivers here in the market," Thomas said. "The result is that buyers get the capability, range and affordability they're asking for, without automakers having to reinvent the vehicle for every option."
At its September 22 Mobility Experience Days event, Bosch highlighted how hybrid technology for the truck of the future does not mean sacrificing performance. This hybrid work-truck demonstrator showcases the pathway to meet emissions targets while delivering the performance of a conventional internal-combustion only truck.
Tim Wielandphone: +1 248 876-7708 email: [email protected]
About Bosch
Having established a presence in North America in 1906, today the Bosch Group employs around 38,000 associates in more than 100 locations in the North American region (as of Dec. 31, 2025). In 2025, Bosch generated consolidated sales of $18.8 billion in the U.S., Mexico and Canada in 2025. For more information visit www.bosch.us, www.bosch.mx and www.bosch.ca.
The Bosch Group is a leading global supplier of technology and services. It employs roughly 413,000 associates worldwide (as of December 31, 2025). The company generated sales of 91 billion euros in 2025. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology.
With its business activities, the company aims to use technology to help shape universal trends such as automation, digitalization, electrification, and artificial intelligence. In this context, Bosch's broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in hardware, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture intelligent, user-friendly, and sustainable products. With technology that is "Invented for life," Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 500 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch's global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch's innovative strength is key to the company's further development. Bosch employs some 82,000 associates in research and development.
The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as "Workshop for Precision Mechanics and Electrical Engineering." The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant upfront investments in the safeguarding of its future. Ninety-four percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a limited liability company with a charitable purpose. The remaining shares are held by Robert Bosch GmbH and by a company owned by the Bosch family. The majority of voting rights are held by Robert Bosch Industrietreuhand KG.
It is entrusted with the task of safeguarding the company's long-term existence and in particular its financial independence - in line with the mission handed down in the will of the company's founder, Robert Bosch.
Additional information is available online at https://www.bosch-press.com, https://www.bosch.com.
Exchange rate: 1 EUR = 1.1297