TikTok celebrates KATSEYE's new EP WILD with exclusive fan experience

Fans can complete in-app challenges to earn an exclusive WILD profile frame, unlock new KATSEYE content and discover a Search Easter egg and Album Hub

TikTok is celebrating the arrival of KATSEYE's highly anticipated new EP WILD with a brand new in-app fan experience.

KATSEYE have built a passionate global community of over 20m followers on TikTok, with fans coming together to discover their music, recreate choreography, share edits and celebrate the group's biggest moments. Now, as KATSEYE enter their WILD era, TikTok is giving EYEKONS new ways to join the celebration and get closer to the group and their new music.

The WILD in-app experience includes:

• Complete interactive tasks to unlock an exclusive WILD Profile Frame.
• Join a community challenge and work together with fans around the world to unlock an exclusive KATSEYE video.
• Discover a special WILD-themed Search Easter egg and Album Hub

The TikTok in-app experience is available now, alongside the release of KATSEYE's new EP, WILD.

The new EP marks the latest chapter in KATSEYE's global rise, following first single PINKY UP and their latest single Animal. Across TikTok, EYEKONS have embraced the group's music, choreography and style, turning each new release into an opportunity to create, connect and celebrate together.

Rachel Dunham, Head of Artist Partnerships, North America, for TikTok, said: "KATSEYE have built an incredible global community on TikTok, and EYEKONS bring so much creativity and energy to every new release. WILD is another opportunity for that community to come together, discover the music and celebrate KATSEYE in their own way. We can't wait to see how fans bring this new era to life on TikTok."

Fans can search KATSEYE or WILD on TikTok now to discover the experience and start unlocking exclusive content.