Creativity with Impact: Omnicom Health brings transformative health creativity to Cannes Lions 2026

Omnicom Health's Cannes Lions contenders spotlight breakthrough creative work that changes how people understand, discuss, and act on health. From AI-powered empathy tools and haptic communication for deaf babies, to open-source innovation for Parkinson's and culture-led campaigns, our work demonstrates the transformative power of creative innovation in healthcare.

This year, Omnicom Health's Cannes Lions International Festival of Creativity contenders highlight the power of purpose-driven creativity. The teams are tackling some of the world's most critical healthcare and societal challenges, from developing groundbreaking technology for Parkinson's and expanding access to care, to driving vital awareness and conversation around testicular cancer, hidradenitis suppurativa (HS), asthma, and more.

Explore a selection of Omnicom Health's Cannes contenders below to see how these powerful campaigns are transforming healthcare and redefining the art of influence.

Asthma Transplant

Agency: Omnicom Health Germany

If pulmonologists could experience how debilitating an asthma attack is, they'd treat their patients differently. "Asthma Transplant" used AI-driven face mapping and voice modelling to clone prominent pulmonologists and simulate what their own severe attack would look like; bringing them face-to-face with the reality of holding back effective biologic treatments.

Watch the "Asthma Transplant" campaign film

GoBoot

Agency: Remedy Edge New York

The first smart boot designed for people with Parkinson's: GoBoot combines innovation with open-source accessibility to help patients overcome an underserved symptom: freezing of gait. Blending footwear with cutting-edge functional electrical stimulation technology, GoBoot transforms a medical device into a symbol of independence-helping patients reclaim everyday life with confidence.

Watch the "GoBoot" campaign film

Lullavibes

Agency: AREA 23

Lullavibes is the first haptic translator to turn speech into tactile sensations deaf babies can feel. By translating a parent's voice into gentle vibrations, Lullavibes allows deaf babies awaiting cochlear implants to physically experience speech before they can hear-- preserving connection and communication during a critical window of brain development.

Watch the "Lullavibes" campaign film

The Stressticles

Agency: Neon

Testicular cancer is 99% curable if caught early but men aren't performing self-exams. The Stressticles are built like a pair of stress balls and mimic the feel of real testicles, one of which has a stage I tumor. Squeezing these balls teaches people how to do a proper self-exam.

Watch "The Stressticles" campaign film

Skivolo's World

Agency: Neon

Neuroblastoma, a rare pediatric cancer, leaves families feeling isolated. Skivolo's World stars Skivolo, a red panda with high-risk neuroblastoma, in 14 fun-filled episodes. Designed for kids ages 2+, the show offers an authentic lens on what it means to grow up with a serious illness.

Watch the "Skivolo's World" campaign film

The HS TRUTHS Anthem

Agency: OLIXIR New York

"We Rise: The HS Truths Anthem" partners with Parish-an HS patient and hip-hop artist-to turn truth into music. Inspired by Parish's real experiences, the track was released on major platforms and performed live in two cities for the US launch, transforming HS stigma into a powerful cultural voice.

Watch "The HS TRUTHS Anthem" campaign film

Because She Matters

Agency: Biolumina

To counter the belief that only men have hemophilia, we gathered six women with hemophilia plus two of their daughters, one hematologist, and one songwriter to share their story. A powerful, original song premiered at HOPE for Hemophilia, inspiring the community to create educational resources and support-because SHE matters.

Watch the "Because She Matters" campaign film

Cure Is The Goal

Agency: Remedy Edge New York

What if the key to beating cancer is to be more like cancer? To be as relentless and ruthless as the disease itself? Hall-of-fame goalkeeper and lymphoma survivor Kasey Keller shows patients that if their lymphoma comes back, they can now stage a comeback of their own.

Watch the "Cure Is The Goal" campaign film