06/30/2025 | Press release | Archived content
At Wayne Bank, making life better for our customers and communities has always been at the heart of what we do. Our rebrand reflects that commitment. With a refreshed look, updated logo, and a continued promise to make Every Day Better™ for the neighbors, local businesses, and communities we serve.
Since 1871, we've been passionate about helping people move forward. Life is at its best when you're making it better. and to do our best by you, we're always evolving to meet your changing needs. Our updated brand is more than a new look. It's a reflection of who we are, what we stand for, and how we put our values into action every single day.
At its core, our rebrand is about creating brighter futures and welcoming the opportunity to help make them happen.
You know the saying: dress for the job you want. The job we want is to be your bank. That's why we've refreshed everything from our logo to our website- to make it easier for you to connect with us, understand our services, and see how we can help you succeed.
Our new look represents who we are today: modern, approachable, and focused on helping you move forward. By looking our best, we can be our best for you.
At Wayne Bank, our shared values guide everything we do: Boldness, Enthusiasm, Trust, Teamwork, Education, and Resilience. These values shape how we serve our customers and support our communities.
Our refreshed brand and messaging are designed to better reflect those values, so what you see and hear from us matches the experience you have with us. When our brand and values are aligned, we're better equipped to make Every Day Better™.
Over time, Wayne Bank has grown and expanded, bringing together multiple banks and branches into one organization. Our rebrand helps bring everything together under one name and one shared identity.
This unified brand makes it easier for you to recognize us, connect with us, and feel confident that wherever you see Wayne Bank, whether in your community or on your phone, you're working with the same trusted team.
Every Day Better™ means having a future to look forward to. It means believing that tomorrow can be better than today- for you, your family, and your business.
For us, it means providing the tools, guidance, and support our customers and communities need to build the futures they dream of. Every day is better when you partner with Wayne Bank, and we're proud to continue that journey with you.