Behind the Scenes: New Enhancements to BrightTALK Series

We're excited to announce that we've made enhancements to BrightTALK Series. These updates bring a range of improvements, offering you greater customization options and new tools to better support your marketing efforts.

With these enhancements, Series allows you to efficiently organize, structure and present both new and existing content through a polished, dedicated landing page. This streamlined approach helps you reach your target audience more effectively and ensures your content is delivered in a professional and engaging manner.

Whether you are looking to promote a series of webinars, showcase your video content library or create a branded hub for your content, Series equips you with the flexibility and control you need to tailor your content presentation to your audience's preferences.

Key benefits include:

• Re-engage audiences with automated reminder emails for new episodes.
• Optimize promotions with a dedicated registration page and one-time, Series-level registration.
• Categorize webinars and videos at the source - by vertical, topic, product, or region.
• Extend content shelf-life by reusing existing webinars and videos.

What's new in Series?

• Featured Content: Highlight an episode of your choice to drive more views.
• Customized Content Order: Organize episodes in your preferred order - ascending or descending.
• Enhanced Banner: Showcase your series with a custom image, thanks to the removal of the gradient overlay.
• Simplified Series Creation: Easily add episodes directly from the creation page.
• Streamlined Registration: Audience members can now register via a convenient pop-up directly on the Series page.
• NEW Social Media Image: Upload a refreshed image for Series lists, sharing, and search pages.

To start exploring these new features, reach out to your Informa TechTarget rep or contact a sales expert today.