Ask ServicePower Experts: Ahmed Ghorbal

Ask the ServicePower Experts: Ahmed Ghorbal, Vice President of AI, CEO of Inveniam

We continue our Q&A series with ServicePower's senior leadership team. In this edition, we sat down with Ahmed Ghorbal, Senior Vice President of AI at ServicePower and CEO of Inveniam, to hear his thoughts on the transformative role of AI in field service and how Inveniam's innovations strengthen ServicePower's platform.

You lead AI strategy for ServicePower - what does that mean for ServicePower and its customers?

Ahmed: AI is no longer a "nice-to-have" in field service - it's mission-critical. My job is to ensure AI isn't just an add-on, but a core part of ServicePower's DNA, driving smarter, faster, and more reliable service delivery. That means building intelligent optimization and automation capabilities directly into our platform, so they work seamlessly in the background to help our customers operate at their best.

What's unique about your approach to AI in this space?

Ahmed: We focus on practical, high-impact AI -- solutions that directly solve business challenges rather than chasing "shiny object" technology. That means computer vision to reduce rework, predictive scheduling to minimize downtime, intelligent parts management to reduce service delays, and advanced analytics to continually improve performance. Our AI is built with a service-first mindset, ensuring that every recommendation, forecast, or automation aligns with the realities of field operations.

With increasing demand for ServicePower solutions throughout North America and across multiple vertical industries, Jay's position in leading his team is critical to ServicePower's continued growth and success. The ongoing geopolitical and economic headwinds faced by our customers require the team to maximize their consultative approach as they work with customers to ensure the best solutions that maximize value.

Where do you see the biggest opportunity ahead?

Ahmed: The convergence of AI, real-time data, and field service expertise is incredibly powerful. We can now improve the quality of installations and repairs at the point of service, anticipate service needs before they become problems, optimize technician routes in real time, and even predict the best technician-customer match for a first-time fix. By pairing Inveniam's AI innovation with ServicePower's robust field service platform, we're enabling organizations to shift from reactive problem-solving to proactive value creation.

Where do you see the biggest opportunity ahead?

Ahmed: It comes down to this: better decisions, faster. When AI handles the complexity -- from automated quality control to scheduling to inventory to workforce optimization -- our customers can focus on the experience they deliver. That means shorter wait times, higher first-time fix rates, happier customers, and more profitable service operations.

I'm incredibly excited about what's ahead. AI has the potential to redefine the economics and experience of field service, and together, ServicePower and Inveniam are making that future a reality today.

As Ahmed makes clear, AI's impact on field service is no longer theoretical -- it's here, delivering measurable results today. By embedding intelligent automation, predictive insights, and computer vision directly into ServicePower's platform, we're helping service organizations operate smarter, move faster, and create lasting value for their customers.

Looking for more insights? Meet ServicePower's executive team here.