AAA: 21.7 Million Americans Projected to Cruise Next Year, Setting New Record

B-ROLL CRUISE VIDEO: https://vimeo.com/1049836369

The booming cruise industry is expected to kick off another record year in 2026, following what is turning out to be a better-than-expected 2025. AAA projects 21.7 million Americans will go on ocean cruises in 2026 and 20.7 million this year, a higher number than AAA originally projected for 2025. AAA is forecasting that the year-over-year increase will be an 8.4% jump from 2024 to 2025 and a 4.5% bounce from 2025 to 2026.

"These numbers highlight the growing popularity of ocean cruises among U.S. travelers," said Doug Shupe, Corporate Communications Manager for AAA Texas. "Our travel advisors see this trend every day as they help members plan unforgettable vacations. Whether it's a relaxing Caribbean getaway or an adventurous family reunion in Alaska, ocean cruises offer convenience, variety, and experiences that create lifelong memories."

Who is cruising?

People of all ages go on ocean cruises, but 65% of adult U.S. passengers are 55 or older, while 27% are aged 35-54 and 7% are 18-34. Regardless of age, most adults are taking a plus one on the ship. Nearly 50% of American cruise passengers are traveling as a couple, while 20% are cruising with kids, 7% are traveling solo, and the rest are going in groups.

What types of ships are passengers booking?

Ocean cruises come in different sizes, but as demand grows, so are the ships. Mega vessels are rising in popularity, especially in the Caribbean where most of them sail. Mega-vessels are currently deployed in three of the four top cruise regions: the Caribbean, the Mediterranean, and Northern Europe. They are not operating in Alaska. In contrast, smaller vessels hold a greater share in Northern Europe and the Mediterranean, driven by the presence of expedition cruises in the former and a strong luxury segment in the latter.

When are passengers going?

Peak season for ocean cruises varies by region. In the Caribbean, peak season is November through March, after hurricane season and during the cold months of winter. Even though summer isn't peak season for Caribbean cruises, fares rise because kids are off from school so demand from families goes up, but capacity is lower because there are fewer ships sailing the Caribbean during those months. Alaska cruise season is shorter, from April through October, and that tighter window translates to higher prices. Because Alaska cruises aren't year-round, many passengers take advantage of those trips during the summer months and go on Caribbean cruises in the winter.

Where are passengers visiting?

The Caribbean is by far the most popular cruise destination for Americans, capturing 72% of U.S. cruise passengers. That's why Miami, Port Canaveral, and Fort Lauderdale, all in Florida, are the busiest cruise ports in the world. Among all U.S. cruise passengers, 7% are expected to take Alaska cruises next year, and 5% are projected to cruise in the Mediterranean. The Caribbean's popularity is also bolstered by the increase in shorter-length cruises - which passengers like because they're convenient and cruise lines like because they can schedule more itineraries and sell more cabins.

Why people cruise

AAA travel agents hear from members every day who are ready to book their first, second, or tenth cruise. In fact, 90% of U.S. cruise passengers rate their experiences as very good or good, and 91% of them have taken multiple cruises. That means most people just have to try cruising once to get hooked. Cruising appeals to couples because the ship offers "date night" opportunities all day long. Multigenerational families enjoy the variety of activities and amenities, and many say cruise vacations are more economical than booking flights and hotel rooms, especially if they want to visit multiple countries. To appeal to younger people and more adventurous travelers, many cruise lines are offering expedition cruises from the Arctic to Antarctica.

AAA cruise tips for a smooth sailing

• Book Early: Wave season (January-March) offers the best deals.
• Plan Ahead: Reserve excursions, dining, and spa treatments early. Consider travel insurance for peace of mind.
• Arrive Early: Fly in a day before departure to avoid delays and explore the port city.
• Parking Options: If driving, compare on-site, off-site, and "park & cruise" hotel packages.
• Download the App: Cruise line apps make check-in, reservations, and onboard communication easy-no internet package required.
• Pack Smart: Check prohibited items, bring sunscreen, extra meds, and handy items like magnetic hooks and towel clips.
• Embarkation Essentials: Arrive at your assigned time and keep your ID and boarding pass with you. Pack a carry-on for first-day fun.