Marketers: What Not to Miss at Dreamforce ‘25

Marketers: What Not to Miss at Dreamforce '25

Want to understand how agentic marketing is helping businesses build better relationships with customers? Learn more at Dreamforce, October 14 to 16 in San Francisco, and online on Salesforce+

Share article

The rise of agentic AI is pushing marketers to adapt to a new ecosystem, learn new skills and navigate new rules. The good news is, these AI capabilities have created a new path for marketing with many opportunities ahead of us. See where we're at, where we're going, and how to get there at Dreamforce 2025 Oct 14-16 in San Francisco (and streamed free on Salesforce+).

We'll spend three days digging into how marketers can stay ahead of the curve with agentic AI. At Dreamforce, you can connect with fellow Trailblazers in person and get a glimpse into the future of marketing, including Salesforce product innovations such as Marketing Cloud Next.

Whether you attend in person or watch online on Salesforce+, you'll have access to hundreds of sessions designed specifically for marketers. Our goal is to leave you with a year's worth of inspiration, along with new tactics and strategies to take back to your team.

6 can't-miss marketing sessions at this year's Dreamforce

1. Marketing Keynote: Your Path to Agentic Marketing. Our main event! Product leaders and customers will show you how to scale your marketing team with AI agents that create, personalize and optimize campaigns - and turn every channel into a two-way conversation.
   
2. Get Started with Cross-Channel Flows in Marketing Cloud Next. This Hands-on Training will help you create, personalize, and optimize campaigns and flows with Marketing Cloud Next Advanced Edition.
3. Agentic Personalization: Customer Stories and Use Cases. In this breakout session, you'll see how Ford, Fisher & Paykel and Alcon are adapting and scaling their personalization strategies with Agentforce.
4. Your Marketing Maturity Model: What AI to Use When. Our experts will show you how to use your Marketing AI Maturity Model to pick the right AI: out-of-the-box predictive models to anticipate, custom models to differentiate and agentic models to act.
5. Transform Campaigns into Two-Way Conversations. Salesforce product leaders and Trailblazers will explain how to turn every channel into two-way conversations powered by AI agents. This theater session will feature live demos and give you three steps to get started.
6. Close Deals Faster with Sales-Driven Marketing. There's no doubt that marketing and sales can close deals faster when they are aligned. Learn three ways marketing can help sales reach prospects with the right message at the right time.

Hop over to the Dreamforce '25 session catalog to see the full schedule and plan your perfect conference. And stay tuned for big announcements on star speakers, bands and more!

Share article

Just For You

Explore related content by topic

• AI
• Customer Experience
• Data
• Data Cloud
• Dreamforce
• Innovation
• Marketing
• Marketing Cloud
• Salesforce Culture
• Trailblazer
• Trailblazer Community

Katie is a Director of Product Marketing at Salesforce. Her focus for the past 7 years has been on Marketing Cloud, and she comes to Salesforce with 15+ years' experience in digital marketing and advertising at SaaS companies.