01/22/2026 | Press release | Archived content
Leading Saudi Arabian news broadcaster enhances resilience and agility through Grass Valley's AMPP Playout X and Framelight X
MONTREAL, CANADA - JANUARY 22, 2026 - Grass Valley has announced that Asharq News, the leading multi-platform Arabic news service owned by the Saudi Research & Media Group (SRMG), has expanded its cloud-based disaster recovery capabilities with the deployment of Grass Valley's AMPP based Playout X and Framelight X solutions. The move marks a significant step in Asharq's strategy to strengthen operational resilience through scalable, software-defined broadcast solutions.
Launched in 2020, Asharq News delivers 24/7 news and business coverage for decision-makers, entrepreneurs, and young professionals across the MENA region. Through its exclusive content collaboration with Bloomberg Media, "Asharq Business with Bloomberg", a multi-platform business news service, provides audiences access to Bloomberg's global financial reporting network of over 2,700 journalists and analysts.
As part of its continued investment in future-ready infrastructure, the news broadcaster has transitioned from a traditional monolithic playout system to a cloud-native disaster recovery (DR) architecture powered entirely by Grass Valley's renowned AMPP Agile Media Processing Platform. Asharq initially launched DR channels for its History and Discovery services in June 2025 and followed with a third for its flagship News service in October 2025.
"Our vision is to operate with the highest level of reliability and flexibility across our entire media ecosystem," said Omran Abdallah, CTO of Asharq News. "Grass Valley's Playout X solution allows us to ensure business continuity from anywhere in the world, without the dependency on traditional hardware infrastructure. The SaaS model simplifies management and provides the scalability we need to grow with confidence."
The solution is provided by Grass Valley as a fully hosted offering combining Playout X services and Framelight X services powered by AMPP, with the underlying cloud-hosted compute, allowing Asharq to manage its disaster recovery as a single, predictable monthly SaaS expense without the complexity of personally managing cloud infrastructure. The OPEX-driven model eliminates the need for capital-intensive hardware investments, while delivering robust access, agility, and peace of mind.
"Asharq News has been a pioneer in adopting cloud-native broadcast operations in the region," said Hany Bartela, VP of Sales for MEA at Grass Valley. "Their continued investment in AMPP demonstrates the real-world advantages of software-defined workflows - from disaster recovery to full-time operations - that scale effortlessly to meet evolving demands."
The deployment combines Playout X for flexible, cloud-native channel playout and Framelight X for media asset management, providing a unified end-to-end foundation for both live and on-demand content delivery, enabling Asharq to maintain operational continuity and uphold its commitment to delivering real-time, trusted news across its platforms.
The success of this deployment is already influencing broader adoption within the region, with Asharq's technical leadership exploring further use cases within the business. For Grass Valley, the expansion of its partnership with Asharq showcases its growing presence across the Middle East and its continued collaboration with SRMG and Asharq in driving digital transformation in broadcast operations.
Learn more about Grass Valley's cloud-native solutions at FOMEX in Riyadh, February
2-4, Booth 107-108
#####
About Grass Valley
Grass Valley empowers over 90% of the world's top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows.
With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need - from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences.
With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution.