EUROSTAT - European Union Statistical Office
EUROSTAT - European Union Statistical Office
08/27/2026 | Press release | Distributed by Public on 08/27/2026 03:01
Films, series & sports: top choice for paid subscriptions
Accessing diverse video content has never been easier, and subscribing to various paid streaming platforms is increasingly popular. Data show that nearly one in three (32.7%) internet users in the EU in 2025 had a paid subscription to a film, series, or sports streaming service, the largest share among the 4 subscription types.
Paying for a music streaming service was also popular, with 23.0% of internet users being paid subscribers. By comparison, only 7.2% had paid subscriptions for online news sites, newspapers, or magazines, and 6.1% subscribed to a gaming streaming service.
Source dataset: isoc_ec_ibgs
Which EU countries have the largest shares of stream subscribers?
Among EU countries, Ireland and Denmark recorded the largest shares of internet users with paid subscriptions to a films, series or sports streaming service, with 63.9% and 61.1%, respectively. They were followed by the Netherlands, with 59.2%.
Conversely, only 9.3% of internet users in Bulgaria pay for this type of subscriptions. Slovenia (13.7%), Latvia (16.7%) and Lithuania (17.4%) were also among the EU countries with the smallest shares of individuals subscribing to films, series or sports streaming services.
Source dataset: isoc_ec_ibgs
EUROSTAT - European Union Statistical Office published this content on August 27, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on August 27, 2026 at 09:02 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]