Preferred Hotels & Resorts Announces Promotion of Roberta Possenti to Senior Vice President, Europe

Summary: Preferred Hotels & Resorts has promoted Roberta Possenti to Senior Vice President, Europe, expanding her leadership remit across Northern, Central, and Southern Europe as the brand continues to grow its portfolio of more than 250 hotels across the region.

Milan, Italy - October 21: Preferred Hotels & Resorts, the world's largest independent luxury hotel brand and a global provider of sales, marketing, and distribution services to member hotels, has announced the promotion of Roberta Possenti to Senior Vice President, Europe.

A respected leader with more than two decades at Preferred Hotels & Resorts, Possenti will continue to report to Brenda Collin, Executive Vice President, Europe. In her expanded role, she will oversee the company's Regional Partnership organization across Europe, leading hotel relationships, driving retention, and ensuring member properties maximize the value of their partnership with the brand.

The promotion reflects the continued growth and success of Preferred Hotels & Resorts across Europe, where the company has experienced significant portfolio expansion and increasing business contribution in recent years, growing to a portfolio of more than 250 hotels across the region. As Europe continues to play an increasingly important role in the company's global strategy, Possenti's appointment reinforces Preferred's commitment to supporting its member hotels, strengthening regional collaboration, and driving continued success across the continent.

"Roberta's promotion is a reflection of both her exceptional leadership and the tremendous impact she has had on our business, our teams, and our hotel partners over the past 24 years," said Brenda Collin, Executive Vice President, Europe, Preferred Hotels & Resorts. "She is a trusted advisor to our member hotels, a highly respected mentor to her colleagues, and a leader who consistently brings strategic vision, operational excellence, and a people-first approach to everything she does. As we continue to expand and strengthen our presence across Europe, Roberta is uniquely positioned to help shape the next chapter of growth for the region."

In her new role, Possenti will focus on enhancing the member hotel experience across Europe, fostering cross-market collaboration, and supporting the long-term success of Preferred Hotels & Resorts' hotel partners. In addition to her previous oversight in Southern Europe, she will now also lead operations in Northern and Central Europe.

Based in Milan, Possenti joined Preferred Hotels & Resorts in 2002 and has held a variety of leadership positions during her tenure. Widely recognised for her commercial acumen and collaborative leadership style, she has played an instrumental role in strengthening hotel partnerships throughout Europe and helping drive the region's continued growth and performance.

Media interested in interviews are invited to contact Antonia Robinson, Vice President, Public Relations, at [email protected].