Advertising insights for the AI industry

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Advertising insights for the AI industry

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AI brands like Open AI and Anthropic have made the leap from industry buzzwords to household names. In Q1 2026, the biggest advertisers in the category spent aggressively to reach American consumers, and the data reveals they played very different games. At Samba, we capture billions of signals across screens and connect media exposure to real-world behavior. This report applies that intelligence to the AI category: who's reaching the right people, whose creative is driving real interest, and where the biggest blind spots still are.

Download Samba's Q1 2026 AI Advertising Intelligence report to see what the data reveals about how AI companies are buying TV and where the real opportunities lie ahead, including:

• Which AI company led on reach, which led on impact, and why those weren't the same brand
• How Anthropic's campaign attacking a competitor's business model produced the category's highest lift-per-impression ratio
• How segments like online traders and travel intenders are researching AI at 4x the rate they're being reached by TV ads
• How household-level overlap data reveals the audiences no AI brand has claimed yet and how to get there first

What's a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Heading 1

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Ordered list

1. Item 1
2. Item 2
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Unordered list

• Item A
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• Item C

Text link

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