Margy Can Now Model Multiple Futures: APCO Unveils Strategic Foresight Capability For Cross-Industry Decision Leadership

WASHINGTON - November 19, 2025: APCO today launched advanced strategic foresight as a core capability within Margy, its adaptive intelligence platform.

Margy can now provide continuous, adaptive strategic foresight that combines rigorous scenario modeling, proprietary data synthesis and board-level advisory partnership-moving organizations from reactive planning to proactive future-building. This enhancement enables boards and C-Suite leaders across all industries to explore, model and stress-test strategies against multiple plausible futures spanning five to 15 years ahead.

"Today's AI models and AI tools do remarkable work as rearview mirrors-great for recapping the past-modeling what's next, but Margy's Strategic Foresight skill is designed to stretch that horizon-spotting early signals and weaving together emerging trends to prepare organizations for the shifts still over the horizon," said Imad Lahad, APCO's global chair for Intelligence & AI. "For boards, it's about building resilience not just for tomorrow, but for the next five, 10 or 15 years-so every decision is future-ready, not just future-aware. This isn't prediction-it's preparing for multiple plausible futures with clarity and confidence."

[Link]

Margy provides:

• Continuous Futures Intelligence: Unlike annual foresight exercises that become outdated upon publication, Margy provides adaptive futures modelling, across three to five, five to 10 and 10 to 15-year horizons. As new signals emerge-regulatory shifts, technology breakthroughs, supply chain disruptions-Margy dynamically updates scenarios, showing how changes ripple across strategies and markets.
• Cross-Domain Signal Detection: Margy monitors vast data streams across sectors, identifying converging forces that create unexpected disruptions. This cross-domain synthesis surfaces scenarios at the intersection of industries, technologies and geographies. She's continuously ingesting legislative proceedings, patent registrations, academic research, regulatory filings and stakeholder sentiment across 100+ jurisdictions. This enables identification of weak signals before they become obvious trends.
• Human + AI Partnership: Every output is paired with APCO's global advisors and futurists who bring contextual judgment and cultural nuance, addressing automated tools' fundamental limitation: lack of human wisdom to translate scenarios into strategic action.

Unlike self-serve platforms and dashboards, Margy's strategic foresight is delivered as "Insight as a Service"-a strategic partnership with deep customization on ISO-certified, enterprise-grade infrastructure ensuring board-level conversations remain confidential.

For more information, please contact:

• Imad Lahad, global chair, Intelligence & AI: [email protected]
• Killian MacDonald, Margy Foresight manager: [email protected]