IHSA.org and Social Channels Post Record Year of Fan Engagement

The IHSA has published its 2025-26 Digital Performance summary, a single snapshot of how the association reached its schools, fans, and student-athletes across ihsa.org and its social media channels over the past year.

On the website, ihsa.org drew 61.3 million pageviews, up 71.6% over the prior year - and it did so on fewer reporting days than a year ago, meaning the daily pace grew even faster than the annual total. The site welcomed 6.9 million users across 10.4 million sessions.

The biggest story was engagement. Average engagement per session climbed from 8.6 seconds to 1 minute, 19 seconds - visitors stayed more than nine times longer than the year before. Altogether, fans spent more than 227,000 hours engaged with ihsa.org content over the course of the year.

Across social media, the IHSA's five channels combined for 77 million impressions and 2.83 million engagements, with 17.8 million video views. The association's social audience grew to more than 240,000 followers, a net gain of nearly 36,000 over the year, with Instagram serving as the portfolio's primary reach engine.

Much of that social growth reflects the work of Tre'Sean Hall, the IHSA's Director of Social Media, who leads content strategy and day-to-day storytelling across the association's channels.

Taken together, the numbers reflect steady growth in how Illinois high school sports and activities connect with their communities - and they establish a baseline the IHSA will build on as it carries out the communication goals of its 2026-2031 Strategic Plan.

See the full breakdown, including year-over-year trends and a channel-by-channel view, on the Digital Performance page .