ANA Statement on U.S. House Introduction of SECURE Data Act to Create National Privacy Standard

April 22, 2026 - This legislation charts the best path to a national privacy standard by building on the common bipartisan framework that has already been signed into law by more than 20 states. By codifying an approach that's endorsed by state elected officials across the political spectrum, this legislation establishes a comprehensive national policy that protects all Americans without jeopardizing the 29 million U.S. jobs supported by advertising. We deeply appreciate the diligent efforts of Chairman Guthrie, Vice Chairman Joyce, and all of the participants in the data privacy working group to establish this common-sense standard, and we look forward to working together to strengthen and advance this legislation, so Americans in every state have the same robust protections under federal law.

PDF download: H.R. 8413, the Securing and Establishing Consumer Uniform Rights and Enforcement over ("SECURE") Data Act

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About the ANA

The Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.