12/04/2025 | Press release | Distributed by Public on 12/04/2025 08:28
With this week's FIFA World Cup 2026™ Final Draw revealing which teams will play each other and where, fans and teams can finally begin preparations for soccer's biggest celebration. As an Official Supporter of the FIFA World Cup 2026, The Home Depot is ready to welcome the world to "our backyard".
"Now that we'll know who's playing where and cities now know who's coming, fans can start planning, and The Home Depot is ready to help everyone create their own World Cup moments," said Allison Kolber, Vice President of Integrated Marketing. "Our new soccer-centered campaign launching this week is just the beginning of how we'll show up for our customers through the tournament next summer."
The Home Depot will bring activations to multiple host cities across North America - from Monterrey to Atlanta to Toronto - including large-scale experiences in select markets that celebrate each city's distinct home and outdoor living style. From outdoor viewing parties to DIY fan zones, each activation will celebrate how local communities live, gather, and cheer.
For additional opportunities to get in the World Cup spirit, families can participate in The Home Depot's June Kids Workshop, which will be soccer themed and available in all stores.
The World Cup Final Draw comes as The Home Depot's first World Cup brand campaign, "We All Have a Name," begins airing nationwide. The emotional spot features USMNT striker Ricardo Pepi alongside Home Depot associates, celebrating the personal stories behind every jersey and every apron.
The campaign, which launched December 1, connects the pride of soccer fandom with The Home Depot's culture of Doing, showing that whether it's a name on a jersey or an apron, it represents dedication, community, and building something bigger.
The Home Depot is outfitting all 475,000 associates across North America with special-edition orange FIFA World Cup aprons. The aprons feature the FIFA World Cup 2026™ logo alongside The Home Depot's iconic branding.
"The World Cup is a once-in-a-generation moment, and these limited-edition aprons will be a daily reminder to our associates that they're part of something historic," said Kolber. "Every time they put on their apron, they're representing both The Home Depot and participating in this incredible global event."
The rollout begins this month, ensuring associates will sport the commemorative aprons well before the first whistle.