Kenneth Shropshire & Michael Morris Partner as Strategic Advisors

FOR IMMEDIATE RELEASE

RENOWNED SPORTS BUSINESS PROFESSOR & FORMER MLB EXECUTIVE PARTNER WITH SEVENTYSIX CAPITAL
Ken Shropshire and Michael Morris Partnering to Provide Guidance to Sports Advisory Clients

KING OF PRUSSIA, PA - SeventySix Capital, the modern sports investment platform, announced that Ken Shropshire and Michael Morris have been named Strategic Advisors.

Shropshire and Morris will focus on advisory client acquisition, strategic growth, and executive leadership and governance for professional and college sports executives and leading sports companies, while also providing strategic insight and influence across SeventySix Capital's sports tech and gaming venture capital portfolio investments.

Ken Shropshire is a Professor Emeritus at The Wharton School of the University of Pennsylvania. In his previous thirty-year career at Wharton he founded and directed the Wharton Sports Business Initiative and led the sports focused executive education programs. He was the first CEO of the Global Sport Institute at Arizona State University where he was also the Adidas Distinguished Professor of Global Sport. Ken is a prolific author, bringing decades of expertise in advising professional sports leagues, teams, ownership groups, and media companies. His extensive background spans academia, law, and sports leadership, making him uniquely qualified to guide SeventySix Capital's client organizations in governance, leadership, and the creation of long-term value across the entire sports ecosystem. He is also a member of the Board of Directors of Moelis & Company (NYSE: MC).

Michael Morris has deep strategy, innovation and technology advisory experience, leveraging his extensive senior executive background in Major League Baseball (MLB) and Legends Hospitality. During his tenure as SVP and CTO at MLB and as CIO of Legends, Morris was instrumental in building and scaling core operating platforms, advancing fan-facing technologies, and launching successful analytics and innovation programs that generated growth and efficiency. Morris will focus on assessing emerging technologies, scaling operations, and translating innovation into long-term enterprise value for SeventySix Capital's advisory clients and portfolio companies.

"The addition of Ken and Mike significantly enhances our influence across the asset class of sports," stated Wayne Kimmel, Managing Partner at SeventySix Capital. "This partnership exemplifies our guiding principle: collaborating with smart and nice people who are dedicated to changing the world."

About SeventySix Capital

SeventySix Capital is the modern sports investment platform that integrates investing, strategic advisory services and media. For over two decades, our team has invested in and built industry leading tech companies. Leveraging our experience, we provide entrepreneurs with access to financial and social capital from our network of executives, influencers, and professional athletes across the asset class of sports. More on SeventySix Capital