Airbnb reveals how U.S. Latinos plan to experience FIFA World Cup 2026

The FIFA World Cup 2026 strongly mobilizes the Latino community in the United States, making them one of the most relevant traveling audiences for the host cities. A national report conducted by Blue Point Analytix for Airbnb in April 2026 reveals that interest in the tournament will translate into family trips, greater demand for flexible stays, and a direct economic impact on the host cities and their surroundings during the tournament.

Latino travelers plan to experience the FIFA World Cup 2026 in a group, with family, and look for accommodations that best adapt to that way of traveling. The preference for staying under the same roof, sharing expenses, having a kitchen, and staying close to local communities aligns directly with the type of accommodations many guests find on Airbnb.

The World Cup as a catalyst for new trips

The FIFA World Cup 2026 will generate trips that otherwise may never have happened, potentially acting as a generator of tourism and greater spending in the host cities and their surroundings.

• 68% of Latino adults in the United States are interested in the FIFA World Cup 2026 and 41% will take a trip that they otherwise would not have planned.¹
• 36% plan to extend the duration of an already scheduled trip to take advantage of the event.²
• 35% of those attending the tournament and its events anticipate spending more money than usual during their FIFA World Cup 2026 adventure.³

A trip with collective and family DNA

For Latino households, travel is a shared cultural connection experience rather than an individual trip.

• 56% of Latino travelers take their trips accompanied by their extended family.⁴
• 38% plan to move in larger groups compared to their previous trips.⁵
• 29% prefer to design their itineraries combining circles of family and friends under the same group.⁶
• For low and middle-income households, traveling in large groups allows for shared expenses, reducing lodging and transportation costs.⁷

To facilitate the coordination of this collective DNA, the Airbnb 2026 Summer Release introduced the 'Shared Itinerary' feature, a map within the Trips tab that helps the entire group plan by showing reservations along nearby restaurants and experiences, with travel times from your stay.

Profiles driving Latino travel

The composition of travel groups varies according to roots, geography, origins, age, and gender.

• First-generation Latinos in the United States lead group trips with their extended family at 66%.⁸
• Among US Latinos, those living in Texas and California show the highest rates of travel with extended family.⁹

The report identifies a clear division of roles, where men will fill the stands and adult women manage the travel organization.

• Men between 18 and 34 show the highest interest (56%) and the highest probability of attending the stadiums in person.¹⁰
• Women between 35 and 49 assume the strategic role of coordinating trips involving children and extended family.¹¹

FIFA World Cup 2026 cities will transform into Latino meeting points

During the World Cup, the host cities will consolidate as key meeting points for the Latino community.

• Miami leads the travel intent with 36%, followed by Los Angeles 34%, and the New York/New Jersey area 32%. These markets emerge as key Latino meeting points, destinations where travel is closely tied to family, friends, community, and cultural connection.¹²

The need for flexible and shared spaces

The report shows that the way Latino groups travel requires more flexible lodging options.

• 64% consider it fundamental that all members of their entourage stay in the same space.¹³
• 61% believe that short-term rentals, such as Airbnb, adapt to their needs more efficiently than a traditional hotel.¹⁴
• 43% plan to travel in groups of four or more people, and 49% prioritize kitchen access as a way to make family travel more comfortable and practical.¹⁵

Direct economic spillover into communities

The spending of Latino visitors is spread across, flowing towards local businesses and helping the community.

• 67% rate visiting restaurants and shops near where they are staying as highly important.¹⁶
• 48% actively seek out authentic commercial zones and residential neighborhoods.¹⁷
• 52% state that recommendations from their hosts led them to small businesses that they otherwise would not have known.¹⁸
• The projected budget will focus mainly on restaurants and food (82%), transportation (67%), and lodging (58%).¹⁹

"This is a historic moment for group travel and cultural connection in the region," said Jordi Torres, Managing Director North America & Latin America at Airbnb. "By booking local stays and embracing authentic experiences, US Latino travelers are driving the event's economic impact straight into the heart of local communities. Airbnb is ready for this demand with flexible stays that keep large families together while making group travel highly cost-effective and memorable."

This interest in cities with a Latino identity coincides with the study of Airbnb trends for the summer, positioning the FIFA World Cup 2026 as the one of the platform's biggest historical events. To optimize budgets, the report highlights that 77 percent of accommodations in host cities cost less than $500 per night.²⁰

More value for travelers and Latino communities

Airbnb optimizes the stay of family groups for the FIFA World Cup 2026, allowing them to accumulate Delta SkyMiles on eligible bookings. Airbnb and FIFA have also teamed up to launch exclusive experiences organized by soccer legends and local experts, designed to connect fans with the host cities and their communities in the US.

As part of its commitment to the Latino community in the United States, Airbnb continues to support initiatives and organizations such as The Hispanic Wealth Project, Hispanics in Wine, the Airbnb Entrepreneurship Academy, the Airbnb Community Fund, and Casa Latina.

The full study is available to download here.