Ariens Co
10/21/2026 | Press release | Distributed by Public on 10/21/2026 09:38
AriensCo expands Fleet Program with new equipment and tiered benefits
AriensCo is expanding its Fleet Program to include new product partners and introducing tiers that provide more benefits to professional landscape contractors and dealers.
New this year, select Classen® and Little Wonder® equipment is eligible for the program through AriensCo's role as the exclusive sales partner for Schiller Grounds Care. The Schiller equipment joins the already extensive lineup of Gravely® commercial and Ariens® commercial lawn and snow equipment.
AriensCo is also introducing a tiered program structure with new Super Fleet and Elite Fleet levels. The expanded approach gives customers up to 28% off all products in the program.
"Whether just getting started with a couple of machines or looking to add 11 machines or more, our program delivers flexibility, variety and better pricing," said Andy Popp, AriensCo Vice President of Dealer Sales and RapidCare. "We remain committed to providing the best lawn and snow removal equipment in the business, but just as important, our dealers are there to support customers with all their maintenance and service needs."
The new and improved program is designed specifically for landscape professionals who demand reliability, value and flexibility as they grow their businesses. Landscapers can now count on AriensCo for Gravely commercial zero-turn mowers, Ariens, the King of Snow®, snow removal equipment, and Classen and Little Wonder grounds care equipment-all under one program.
The program retains the ability for landscape professionals to lock in savings for two years, giving them the confidence to expand their fleets and businesses without worrying about rising costs.
Meeting landscape professionals' needs
"Our Fleet Program brings together industry-leading equipment and dedicated dealer support to help landscape professionals keep their businesses moving," said Popp. "With fleet pricing locked in for two years, customers can add the equipment they need, when they need it-whether that's a mower during peak season or an Ariens Sno-Thro® in the middle of winter."
Ariens and Gravely dealers are ready to help maximize fleet savings and take landscape businesses to the next level. For details, visit Ariens.com/dealers or Gravely.com/dealers.
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Ariens® is the original brand of AriensCo. Ariens is the King of Snow®, a title earned for its full line of snow removal equipment with more than 4 million snow blowers produced since 1960. Ariens is the #1 selling brand of two-stage Sno-Thros® in the world. Its machines are passed down from one generation to the next. The brand also features a full line of residential zero-turn lawn mowers available nationally. Designed, engineered and assembled in the United States, Ariens delivers best-in-class quality and performance because only Ariens commits the personal, organizational, and manufacturing resources to ensure everything that leaves the factory floor is worthy of bearing the Ariens name. For more information, visit ariens.com.
Gravely® is a brand extension of AriensCo. The brand features a full line of commercial zero-turn lawn mowers and other commercial job site equipment available at major dealers nationally. Designed for exceptional comfort and built with rock-solid dependability, Gravely has shaped the American landscape since 1916. For more information, visit www.gravely.com.
Classen® is a trusted leader in commercial-grade turf renovation and lawn care equipment, built for professionals who demand productivity, durability, and performance. From aerators and sod cutters to overseeders and turf rakes, Classen products are engineered to be simple to use, easy to maintain, and built to last. Designed for landscapers, rental centers, municipalities, and grounds maintenance crews, Classen delivers rugged, dependable equipment that helps professionals tackle tough jobs faster and more efficiently. To learn more about Classen equipment visit classenturfcare.com.
Little Wonder® is a proven leader in professional-grade outdoor power equipment for debris management, grounds maintenance, and asphalt and paving applications. Since 1922, Little Wonder has built a reputation for innovation, durability, and performance - introducing many of the industry's most trusted products, including the world's first hedge trimmer and the iconic Optimax™ blowers and Monster TruckLoaders. Designed for landscaping professionals, municipalities, rental centers, and contractors, Little Wonder equipment is engineered to tackle tough jobs faster, easier, and more efficiently. For more information visit LittleWonder.com.
About AriensCo
Based in Brillion, Wisconsin, AriensCo is a privately-owned manufacturer of outdoor power equipment for both consumer and commercial markets. Established in 1933, the company manufactures equipment under the Ariens®, Gravely®, and AS-Motor® brand names. Its RapidCare® division provides service and support to dealers with parts, a call center and trained field service technicians. It started Henry's Parts & Equipment in 2023, a will-fit aftermarket parts business. Find us on the web: ariensco.com. Follow us on X, Instagram and LinkedIn. Like us on Facebook. Subscribe to our YouTube channel.
New this year, select Classen® and Little Wonder® equipment is eligible for the program through AriensCo's role as the exclusive sales partner for Schiller Grounds Care. The Schiller equipment joins the already extensive lineup of Gravely® commercial and Ariens® commercial lawn and snow equipment.
AriensCo is also introducing a tiered program structure with new Super Fleet and Elite Fleet levels. The expanded approach gives customers up to 28% off all products in the program.
"Whether just getting started with a couple of machines or looking to add 11 machines or more, our program delivers flexibility, variety and better pricing," said Andy Popp, AriensCo Vice President of Dealer Sales and RapidCare. "We remain committed to providing the best lawn and snow removal equipment in the business, but just as important, our dealers are there to support customers with all their maintenance and service needs."
The new and improved program is designed specifically for landscape professionals who demand reliability, value and flexibility as they grow their businesses. Landscapers can now count on AriensCo for Gravely commercial zero-turn mowers, Ariens, the King of Snow®, snow removal equipment, and Classen and Little Wonder grounds care equipment-all under one program.
The program retains the ability for landscape professionals to lock in savings for two years, giving them the confidence to expand their fleets and businesses without worrying about rising costs.
Meeting landscape professionals' needs
- Competitive pricing and predictable costs: Substantial upfront savings and 24 months of price protection help landscapers plan and budget with certainty.
- Fleet flexibility: Mix and match equipment from Gravely, Ariens, Classen and Little Wonder to ensure landscapers get the right tools for every job.
- Support from local Ariens and Gravely dealers: Build relationships from purchase through service and maintenance with our dealer network ready to keep crews moving and businesses growing.
- Quality and reliability: Ariens, Gravely, Classen and Little Wonder equipment is engineered for durability, backed by decades of industry leadership and trusted by professionals nationwide.
"Our Fleet Program brings together industry-leading equipment and dedicated dealer support to help landscape professionals keep their businesses moving," said Popp. "With fleet pricing locked in for two years, customers can add the equipment they need, when they need it-whether that's a mower during peak season or an Ariens Sno-Thro® in the middle of winter."
Ariens and Gravely dealers are ready to help maximize fleet savings and take landscape businesses to the next level. For details, visit Ariens.com/dealers or Gravely.com/dealers.
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Ariens® is the original brand of AriensCo. Ariens is the King of Snow®, a title earned for its full line of snow removal equipment with more than 4 million snow blowers produced since 1960. Ariens is the #1 selling brand of two-stage Sno-Thros® in the world. Its machines are passed down from one generation to the next. The brand also features a full line of residential zero-turn lawn mowers available nationally. Designed, engineered and assembled in the United States, Ariens delivers best-in-class quality and performance because only Ariens commits the personal, organizational, and manufacturing resources to ensure everything that leaves the factory floor is worthy of bearing the Ariens name. For more information, visit ariens.com.
Gravely® is a brand extension of AriensCo. The brand features a full line of commercial zero-turn lawn mowers and other commercial job site equipment available at major dealers nationally. Designed for exceptional comfort and built with rock-solid dependability, Gravely has shaped the American landscape since 1916. For more information, visit www.gravely.com.
Classen® is a trusted leader in commercial-grade turf renovation and lawn care equipment, built for professionals who demand productivity, durability, and performance. From aerators and sod cutters to overseeders and turf rakes, Classen products are engineered to be simple to use, easy to maintain, and built to last. Designed for landscapers, rental centers, municipalities, and grounds maintenance crews, Classen delivers rugged, dependable equipment that helps professionals tackle tough jobs faster and more efficiently. To learn more about Classen equipment visit classenturfcare.com.
Little Wonder® is a proven leader in professional-grade outdoor power equipment for debris management, grounds maintenance, and asphalt and paving applications. Since 1922, Little Wonder has built a reputation for innovation, durability, and performance - introducing many of the industry's most trusted products, including the world's first hedge trimmer and the iconic Optimax™ blowers and Monster TruckLoaders. Designed for landscaping professionals, municipalities, rental centers, and contractors, Little Wonder equipment is engineered to tackle tough jobs faster, easier, and more efficiently. For more information visit LittleWonder.com.
About AriensCo
Based in Brillion, Wisconsin, AriensCo is a privately-owned manufacturer of outdoor power equipment for both consumer and commercial markets. Established in 1933, the company manufactures equipment under the Ariens®, Gravely®, and AS-Motor® brand names. Its RapidCare® division provides service and support to dealers with parts, a call center and trained field service technicians. It started Henry's Parts & Equipment in 2023, a will-fit aftermarket parts business. Find us on the web: ariensco.com. Follow us on X, Instagram and LinkedIn. Like us on Facebook. Subscribe to our YouTube channel.
Ariens Co published this content on October 21, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on October 21, 2026 at 15:39 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]