Goat Farm Launches ‘LOOP’ Cultural Activation in Atlanta’s Emerging Creative Quarter

A bold cultural experiment is arriving in West Midtown this fall. Known as LOOP and powered by the Goat Farm, the short-term initiative will activate a historic 7-acre site along Marietta Street, offering a glimpse into what's next for one of Atlanta's most anticipated new districts: the Creative Quarter.

LOOP will temporarily transform the site into a hub for contemporary arts programming, bringing together artists, cultural producers, and local visitors through a season of installations, performances, and immersive events. It draws inspiration from the property's original railway track, which loops around the grounds, as well as from creative and technological feedback loops that shape innovation across disciplines.

The activation launches just steps from Georgia Tech's campus, near the Ferst Center for the Arts and the newly developing Science Square. The Creative Quarter - Georgia Tech's latest planned innovation district - is envisioned as a new destination for arts, entertainment, and creativity within a growing area of the city. Public plans describe the district as a future destination where students and visitors can connect through technology-infused artistic exploration.

While LOOP is independently powered by the Goat Farm, it embodies the kind of multidisciplinary energy that is expected to define the Creative Quarter. Interior spaces will feature adaptable layouts shaped by geometric loops, supporting a range of programming from interactive installations to speculative environments and live performance.

"The name 'LOOP' reflects both the literal paths that define the site and the iterative spirit behind cultural and technological creation," says Goat Farm co-founder Anthony Harper. "This activation invites the public into a shared space for experimentation and evolving conversation."

With dozens of public events planned over the coming months, LOOP will serve as a cultural testbed and an early signal of the creative energy taking root in this part of Atlanta.

More details on programming and access will be released soon.