Apple debuts iPhone 17

• Multiple iPhone 17 devices shown from the side and featuring the full colour line-up: lavender, mist blue, sage, white, and black.
• Multiple iPhone 17 devices shown upright and featuring the full colour line-up: lavender, mist blue, sage, white, and black.

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A Powerful Camera System for Next-Level Selfies and High-Resolution Captures

• A photo taken with iPhone 17 features three children playing outside.
• A photo taken with iPhone 17 shows a person standing in the middle of large pieces of fabric.
• A group selfie taken with iPhone 17 shows four people at a beach.
• A photo taken with iPhone 17 features a closeup of a dandelion.
• A photo taken with iPhone 17 features a coastal landscape.
• A photo taken with iPhone 17 features a child reading a book.
• A portrait taken with iPhone 17 features a subject standing in front of colourful foliage.

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A Beautiful and Durable Design with a Pro Display

A19: Next-Level Performance and All-Day Battery Life

Featuring iOS 26 with New Apple Intelligence Capabilities

Beautiful New Accessories

• The iPhone 17 Silicone Case with MagSafe is shown in purple fog.
• iPhone 17 Clear Case.
• A green Crossbody Strap is shown with iPhone 17.

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iPhone 17 and the Environment

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  10 September 2025 PRESS RELEASE Apple debuts iPhone 17 iPhone 17 features the innovative Center Stage front camera, a bigger and brighter new display with ProMotion, and the A19 chip for improved performance CUPERTINO, CALIFORNIA Apple today announced iPhone 17, featuring the new Center Stage front camera that takes selfies to the next level; a powerful 48MP Fusion Main camera with an optical-quality 2x Telephoto; and a new 48MP Fusion Ultra Wide camera that captures expansive scenes and macro photography in more detail. The 6.3-inch Super Retina XDR display with ProMotion is bigger and brighter, enabling supersmooth scrolling, immersive gaming, and improved efficiency.1 And with the new Ceramic Shield 2, the front cover is tougher than any smartphone glass or glass-ceramic, with 3x better scratch resistance than the previous generation and reduced glare. It is all powered by the latest-generation A19 chip for higher performance and longevity. iPhone 17 will now be available starting with 256GB of storage - double the entry storage from the previous generation - and a 512GB option, in five beautiful colours: black, lavender, mist blue, sage, and white. Pre-orders begin Friday, 12 September, with availability beginning Friday, 19 September. "iPhone 17 is a big upgrade with powerful features that make iPhone even more useful in your day-to-day life, from the bigger and brighter ProMotion display with 3x better scratch resistance, to all-day battery life with faster charging, the A19 chip for powerful performance, a fantastic 48MP Dual Fusion camera system, and the innovative Center Stage front camera - our best front camera yet," said Kaiann Drance, Apple's vice president of Worldwide iPhone Product Marketing. "iPhone 17 is a fantastic choice for customers looking for the latest features and the confidence in knowing their iPhone is built to last." A Powerful Camera System for Next-Level Selfies and High-Resolution Captures iPhone 17 introduces an all-new Center Stage front camera that advances the photo and video experience. The Center Stage front camera features the first square front camera sensor on iPhone, offering a wider field of view and higher resolution - up to 18MP for photos - to capture more detail. Users no longer have to rotate their iPhone to take a landscape selfie - they can now take photos and videos in portrait or landscape while holding their iPhone vertically, enabling a more comfortable, secure grip and centred gaze. For group shots, Centre Stage for photos uses AI to automatically expand the field of view and can rotate from portrait to landscape to include everyone in the frame. The Center Stage front camera enables ultra-stabilised video in 4K HDR, and users can now record on the front and rear cameras simultaneously with Dual Capture - perfect for capturing themselves and the world around them. During calls over FaceTime or third-party apps, Centre Stage for video calls keeps users stable and positioned in frame. iPhone 17 features all 48MP rear cameras for the first time, to capture impressive photos and videos. A 48MP Fusion Main camera shoots sharp detail, and with an integrated optical-quality 2x Telephoto - it is like having two cameras in one. A new 48MP Fusion Ultra Wide camera captures up to 4x the resolution compared to the previous generation, so users get even more detail for uniquely framed, wider-angle shots or macro photography. Next-generation Photographic Styles help users customise their photos by adjusting colour, highlights, and shadows in real time with a better understanding of skin tones, and a new Bright style will be available with iOS 26 to brighten skin tones and apply a pop of vibrance across the image.2 iPhone 17 records stunning video in 4K60 fps Dolby Vision with creative features, such as Cinematic mode and Action mode. Video is captured with Spatial Audio for immersive listening; Audio Mix lets users adjust sound after capture to boost voices and reduce ambient noise; and wind noise reduction minimises unwanted noise. iPhone 17 can also take spatial photos and videos to help users relive memories with remarkable depth on Apple Vision Pro. A Beautiful and Durable Design with a Pro Display iPhone 17 introduces major display improvements with a sleek contoured edge design. Available in one 6.3-inch size, iPhone 17 has thinner borders than the previous generation and a stunning Super Retina XDR display, featuring ProMotion with an adaptive refresh rate of up to 120Hz for a smooth and power-efficient experience. The Always-On display shows the time, widgets, and Live Activities at a glance, and when not in use, the display efficiently adjusts down to 1Hz. iPhone 17 introduces Ceramic Shield 2 with a new Apple-designed coating for 3x better scratch resistance and improved anti-reflection to reduce glare. It is also easy to use iPhone 17 outside thanks to 3000 nits peak outdoor brightness - the highest ever on iPhone - and 2x better outdoor contrast. A19: Next-Level Performance and All-Day Battery Life Built on third-generation 3-nanometer technology, A19 delivers powerful performance, efficiency, and a huge boost in speed. An updated display engine, ISP, and Apple Neural Engine power features like Apple Intelligence and the latest-generation Photographic Styles. The 6-core CPU is 1.5x faster than the A15 Bionic chip in iPhone 13, and the 5-core GPU is more than 2x faster than A15 Bionic, unlocking stunning graphics and next-level mobile gaming. Neural Accelerators are also built into each GPU core to help run powerful generative AI models on device. The efficiency of A19 and the advanced power management of iOS 26 deliver all-day battery life, and with ProMotion, iPhone 17 gets up to 30 hours of video playback - eight more hours than the previous generation. The new Adaptive Power Mode in iOS 26 also gets to know a user's typical battery consumption and anticipates when they might run low, intelligently conserving power to help get them through the day. And, iPhone 17 can charge up to 50 per cent in 20 minutes with an optional high-wattage USB-C power adapter. iPhone 17 introduces N1, a new Apple-designed wireless networking chip that enables Wi-Fi 7, Bluetooth 6, and Thread. In addition to the latest generation of wireless technologies, N1 improves the overall performance and reliability of features like Personal Hotspot and AirDrop. Featuring iOS 26 with New Apple Intelligence Capabilities iOS 26 elevates the iPhone experience with a beautiful new design, powerful Apple Intelligence capabilities, and meaningful improvements to the apps users rely on every day. The new design with Liquid Glass makes apps and system experiences more expressive and delightful, bringing greater focus to content while keeping iOS instantly familiar. Apple Intelligence now translates text and audio on the go with Live Translation, helping users communicate across select languages in Messages, FaceTime, and Phone.3 Updates to visual intelligence allow users to capture a screenshot and easily search or take action on anything they're viewing on their iPhone screen.4 The on-device foundation model at the core of Apple Intelligence is available to all developers, with apps already offering new intelligent, privacy-protected experiences that can even be used when offline. New screening tools for calls and messages help eliminate distractions so users can focus on the conversations that matter most. iOS 26 also introduces new features in CarPlay, Apple Music, Maps, and Wallet, as well as Apple Games, a brand-new app that gives players a single destination for all their games. Beautiful New Accessories In addition to the iPhone 17 Clear Case with MagSafe, a Silicone Case with MagSafe will be available in five colours: black, neon yellow, light moss, anchor blue, and purple fog. The Silicone Case with MagSafe can be paired with the new Crossbody Strap, giving users a hands-free way to wear iPhone. Crafted from 100 per cent recycled yarns, the smooth strap drapes comfortably, with embedded flexible magnets and stainless steel sliding mechanisms to easily adjust the length and keep both straps securely aligned. The Crossbody Strap will be available in 10 colours: black, light grey, blue, light blue, purple, sienna, green, neon yellow, tan, and orange. iPhone 17 and the Environment Apple 2030 is the company's ambitious plan to be carbon neutral across its entire footprint by the end of this decade by reducing product emissions from their three biggest sources: materials, electricity, and transportation. iPhone 17 is made with 30 per cent recycled content, including 85 per cent recycled aluminium in the enclosure and 100 per cent recycled cobalt in the battery. It is manufactured with 35 per cent renewable electricity, like wind and solar, across the supply chain. iPhone 17 is also designed to be durable, repairable, and offers industry-leading software support, while meeting Apple's high standards for energy efficiency and safe chemistry. The paper packaging is 100 per cent fibre-based and can be easily recycled. Pricing and Availability iPhone 17 will be available in lavender, mist blue, sage, white, and black in 256GB and 512GB storage capacities. iPhone 17 starts at RRP A$1,399 inc. GST. Apple offers great ways to save and upgrade to the latest iPhone. With Apple Trade In, customers can get A$300 to A$1,205 in credit when they trade in iPhone 13 or higher. 6 Customers can take advantage of this offer by visiting the Apple Store online or an Apple Store location. For carrier deal eligibility requirements and details, see apple.com/au/iphone/carrier-offers. To see what their device is worth and for trade-in terms and conditions, customers can visit apple.com/shop/au/trade-in. Customers in more than 63 countries and regions, including Australia, Canada, China, Colombia, France, Germany, India, Japan, Malaysia, Mexico, Singapore, South Korea, Thailand, Türkiye, the UAE, the UK, the U.S., and Vietnam, will be able to pre-order iPhone 17 beginning at 10pm AEST this Friday, 12 September, with availability beginning Friday, 19 September. iPhone 17 will be available in 22 other countries and regions beginning Friday, 26 September. iOS 26 will be available as a free software update from Monday, 15 September. Some features may not be available in all languages or regions, and availability may vary due to local laws and regulations. For more information about availability, visit apple.com/au. Apple Intelligence is available in beta with support for these languages: English, French, German, Italian, Portuguese (Brazil), Spanish, Chinese (simplified), Japanese, and Korean. More languages will be coming by the end of this year: Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (traditional), and Vietnamese. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-au/121115. Building on Apple's innovative satellite infrastructure, Roadside Assistance via satellite will be available in Australia from Monday, 15 September, allowing users to connect to Australia's leading motoring clubs - including NRMA, RACV, RACQ, RAA, RAC, RACT, and AANT - if they have car trouble while outside of cellular and Wi-Fi coverage.6 Apple is extending free access to satellite features for an additional year for existing iPhone 14 and iPhone 15 users. The free trial will be extended for iPhone 14 and iPhone 15 users who have activated their device in a country that supports Apple's satellite features prior to 5pm AEST on 9 September, 2025. For satellite feature availability, visit support.apple.com/en-au/105097. In addition to an iPhone 17 Clear Case, available for RRP A$79 inc. GST, a Silicone Case with MagSafe will be available for RRP A$79 inc. GST and a Crossbody Strap will be available for RRP A$99 inc. GST. FineWoven Wallet with MagSafe will be available for RRP A$99 inc. GST in black, navy, midnight, purple, fox orange, and moss. The Qi2 25W-certified MagSafe Charger will be available in a 1-metre length for RRP A$69 inc. GST or a 2-metre length for RRP A$89 inc. GST. AppleCare+ delivers exceptional service and support and includes coverage for accidental damage, battery replacement service, and 24/7 support from Apple Experts. For more information, visit apple.com/au/applecare.7 iCloud+ plans start at just A$1.49 inc. GST per month, providing additional storage to keep photos, videos, files, and more safe in the cloud and accessible across devices. iCloud+ also gives access to premium features such as event creation in the Apple Invites app, as well as Private Relay, Hide My Email, Custom Email Domains, and HomeKit Secure Video. With Family Sharing, users can share their subscription with five other family members at no extra cost. Customers who purchase iPhone 17 could receive three free months of Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+, with a new subscription. Offer and services availability varies by region. See apple.com/au/promo for details.8 About Apple Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple's six software platforms - iOS, iPadOS, macOS, watchOS, visionOS, and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple's more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it. The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches diagonally. The actual viewable area is smaller. The new Bright Photographic Style will be available in iOS 26 on iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. Live Translation in Messages supports English (U.S., UK), French (France), German, Italian, Japanese, Korean, Portuguese (Brazil), Spanish (Spain), and Chinese (simplified). Live Translation in Phone and FaceTime is available for one-on-one calls in English (U.S., UK), French (France), German, Portuguese (Brazil), and Spanish (Spain). Visual intelligence is available on any Apple Intelligence-enabled iPhone. Some capabilities may not be available in all languages and regions. For more details, see support.apple.com/en-au/121115#visual-intelligence. Trade-in values will vary based on the condition, year, and configuration of the eligible trade-in device. Apple's satellite features are included for free for two years starting at the time of activation of a new iPhone 14 or later. Roadside Assistance via satellite is currently available in the U.S. and the UK, and is launching from Monday, 15 September, in Australia withAustralia's leading motoring clubs: NRMA, RACV, RACQ, RAA, RAC, RACT, and AANT. Users in Australia will need iOS 18.4 or later. Participating roadside assistance providers may charge for services, and iPhone users who are not members can take advantage of their roadside assistance services on a paid basis. Apple's satellite features were designed for use in open spaces with a clear line of sight to the sky. Performance may be impacted by obstructions such as trees or surrounding buildings. Some satellite features require a carrier plan. See support.apple.com/en-au/101573 for more information. AppleCare+ coverage can be purchased at the end of the seven-day complimentary period and begins upon purchase. AppleCare+ products must be purchased within 60 days of the original purchase date of your iPhone. Coverage begins on your AppleCare+ purchase date. AppleCare+ benefits are separate from and in addition to the Apple Limited Warranty and any legal rights provided by Australian consumer law; for details, click here. Offer available to new subscribers who purchase an eligible device. Only one offer per Apple ID and only one offer per family if you're part of a Family Sharing group, regardless of the number of devices you or your family purchases. This offer is not available if you or your Family have previously subscribed. Offer good for three months after eligible device activation. Plan automatically renews until cancelled. Apple Arcade is A$9.99 per month after trial. Apple Fitness+ is A$14.99 per month after trial. Apple Music is A$12.99 per month after trial. Apple News+ is A$19.99 per month after trial. Apple TV+ is A$15.99 per month after trial. Plan automatically renews until cancelled. Press Contacts Loren Helmrich Apple [email protected] Nelly Assayag Apple [email protected] Copy text

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About Apple

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple's six software platforms - iOS, iPadOS, macOS, watchOS, visionOS, and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple's more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

1. The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches diagonally. The actual viewable area is smaller.
2. The new Bright Photographic Style will be available in iOS 26 on iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max.
3. Live Translation in Messages supports English (U.S., UK), French (France), German, Italian, Japanese, Korean, Portuguese (Brazil), Spanish (Spain), and Chinese (simplified). Live Translation in Phone and FaceTime is available for one-on-one calls in English (U.S., UK), French (France), German, Portuguese (Brazil), and Spanish (Spain).
4. Visual intelligence is available on any Apple Intelligence-enabled iPhone. Some capabilities may not be available in all languages and regions. For more details, see support.apple.com/en-au/121115#visual-intelligence.
5. Trade-in values will vary based on the condition, year, and configuration of the eligible trade-in device.
6. Apple's satellite features are included for free for two years starting at the time of activation of a new iPhone 14 or later. Roadside Assistance via satellite is currently available in the U.S. and the UK, and is launching from Monday, 15 September, in Australia withAustralia's leading motoring clubs: NRMA, RACV, RACQ, RAA, RAC, RACT, and AANT. Users in Australia will need iOS 18.4 or later. Participating roadside assistance providers may charge for services, and iPhone users who are not members can take advantage of their roadside assistance services on a paid basis. Apple's satellite features were designed for use in open spaces with a clear line of sight to the sky. Performance may be impacted by obstructions such as trees or surrounding buildings. Some satellite features require a carrier plan. See support.apple.com/en-au/101573 for more information.
   
7. AppleCare+ coverage can be purchased at the end of the seven-day complimentary period and begins upon purchase. AppleCare+ products must be purchased within 60 days of the original purchase date of your iPhone. Coverage begins on your AppleCare+ purchase date. AppleCare+ benefits are separate from and in addition to the Apple Limited Warranty and any legal rights provided by Australian consumer law; for details, click here.
   
8. Offer available to new subscribers who purchase an eligible device. Only one offer per Apple ID and only one offer per family if you're part of a Family Sharing group, regardless of the number of devices you or your family purchases. This offer is not available if you or your Family have previously subscribed. Offer good for three months after eligible device activation. Plan automatically renews until cancelled. Apple Arcade is A$9.99 per month after trial. Apple Fitness+ is A$14.99 per month after trial. Apple Music is A$12.99 per month after trial. Apple News+ is A$19.99 per month after trial. Apple TV+ is A$15.99 per month after trial. Plan automatically renews until cancelled.
   

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