HearstLab Invests in Bevyl AI to Build What Brand Marketers Have Always Needed: AI With Taste

Funding will accelerate Bevyl's AI brand strategist platform, helping brand marketers turn raw footage into on-brand, ready-to-post short-form video with AI that actually knows their brand

New York, NY - Bevyl AI today announced a strategic investment from HearstLab and Launchpad Venture Group in a $1.3M seed round to expand its AI brand strategist platform for short-form video.The raise coincides with Bevyl's emergence from stealth - after building exclusively with enterprise brand teams, the company is now opening its subscription platform to brand marketers of every size.

Bevyl removes the short-form video bottleneck for brands, turning raw footage into on-brand, ready-to-post short-form video in minutes. The platform learns each brand's identity, voice, and visual standards, and gets smarter with every video it produces.

"Nina and Noah bootstrapped an incredibly compelling product in just six months, with 90% first-pass approval rates and customers switching from large agencies to using Bevyl exclusively. That kind of founder execution is rare - we believe it's just the beginning of what this team can achieve. We're thrilled to back Nina and Noah in their next stage with funding and the support of the broader Hearst ecosystem," said Eastin Rossell, Venture Director, HearstLab.

"Most AI tools are trying to replace your footage entirely - we think that's exactly backwards. Real footage converts. AI vibes don't. With HearstLab's investment, we're making AI with taste accessible to every brand marketer who's ever been overwhelmed by their camera roll. Hearst has spent a century understanding what great storytelling looks like. Together, we're bringing that editorial standard to short-form video for brands of every size," said Nina Liu, CEO & Co-Founder, Bevyl AI.

Your Brand's Best Strategist
Most AI video tools apply the same viral template to every brand, optimizing for views while stripping out the nuance that makes a brand feel like itself. Bevyl is built differently. Before producing a single frame, it learns the brand, its voice, its aesthetic, editing style, what it sounds like and what it would never say.

Brands complete personalized brand context training in minutes, and Bevyl's Strategic Storytelling engine takes it from there. It analyzes that brand's hours of raw footage for brand-aligned moments, scripts hooks and captions, aligns audio, video, text, and builds sequenced narratives that feel authored, not automated. This is what Bevyl calls AI with taste: AI that makes creative decisions the same way a great editor would.

Brands using Bevyl save 18 hours per week on video production, see 50% better engagement on published content, and publish on the first pass 90% of the time. Bevyl works primarily with real, existing footage, so every video is authentically yours, not AI slop.

Bevyl gets smarter over time. As brands publish more content, the platform tracks what resonates and refines its creative judgment to match for that specific brand, and improves its universal gold standard of scroll stopping tactics at the social platform level. Bevyl is available for individual subscription starting at $199 per month and for custom enterprise plans for larger teams.

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About Bevyl AI
Bevyl AI removes the short-form video bottleneck for brands. Marketers waste 20+ hours a week editing content manually and still don't know what works. Bevyl is the only AI video editing engine that turns raw footage into on-brand, ready-to-post videos for TikTok, Instagram, and YouTube Shorts in one click, saving brands 18 hours a week, delivering 50% better engagement, and getting 90% of videos straight to publish without a single manual edit.

Founded in New York by Nina Liu and Noah Lindner, Bevyl AI is the trusted brand strategist by brand marketers at $1B+ enterprises, emerging consumer brands, and creative agencies. Learn more at bevyl.ai.

About HearstLab
HearstLab is a mission-focused strategic corporate venture fund providing cash investments and strategic support to women-led startups. Founded in 2016, HearstLab has invested globally in more than90 companies with a combined valuation exceeding $3 billion. Portfolio companies benefit from access to resources across Hearst's 370+ businesses and a Scout network of 200+ women leaders who provide expertise and strategic guidance. HearstLab invests from the pre-seed to Series A stages with a mission to close the gender gap in venture capital.
Learn more at www.hearstlab.com.

Media Contact
Nina Liu
CEO & Co-Founder, Bevyl AI
[email protected]