Rakuten Rakuma Launches AI-Powered Product Listing Support

• Rakuten Group, Inc.

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Tokyo, October 9, 2025 - Rakuten Group, Inc. today announced the launch of an in-house developed AI-powered product listing support feature for Rakuten Rakuma, its community-powered marketplace app.

The feature utilizes AI to analyze images uploaded by users listing products and automatically recommends highly relevant categories, product names and product descriptions. It links with tens of millions of product data points from across the Rakuten Group to help users efficiently input accurate information.

In addition, the feature also leverages part of the data from Komehyo, a Rakuma Saikyo Kantei* authentication service partner, with annual distribution of 2.4 million second-hand brand products. This supports product information recommendations from over 100 luxury brands, in addition to Rakuten's existing product data. With the new feature, users can significantly reduce the time and effort spent and list products more efficiently and accurately.

Listing products on second-hand apps requires entering a significant amount of information, such as product names and product descriptions. Users identified this issue as a key challenge, which Rakuten Rakuma addressed by developing its own AI-powered listing support feature.

Going forward, Rakuten Rakuma is committed to realizing an innovative e-commerce platform that delivers unparalleled convenience and value, for both consumers and business customers alike.

Feature OverviewStart date: October 9, 2025 (Japan Standard Time)Website: https://fril.jp/magazine/function-20251009/Usage instructions:

1. On the listing page, select Product Image or Album
2. Register the product image, and conduct AI analysis for recommended options for category, product name and product description from Rakuten and Komehyo databases
3. View and select recommended product options
4. Confirm auto-filled product information

Notes
Categories: Women's fashion, Men's fashion, Cosmetics/Beauty, Entertainment/Hobby, and Smartphones/Appliances/Cameras.
*Target categories will be expanded in the future.
Supported OSes: iOS 16.0, Android™ 9.0 or above.
*Rollout begins today. Feature available only on the app version. Not available on the web version.

*iOS is a trademark or registered trademark of Cisco in the U.S. and other countries.
*Android™ is a trademark of Google LLC.
*Rakuten Saikyo Kantei: A service provided by Rakuma whereby a professional appraiser evaluates the authenticity of the product before it reaches the buyer.

About Komehyo Co., Ltd.Company name: Komehyo Co., Ltd. Representative: Yuya Yamauchi (President) Head office location: 3-25-31, Osu, Naka-ku, Nagoya-shi, Aichi Official site: https://komehyo.co.jp Business description: Komehyo has established re-use goods stores across Japan to fulfill its vision to transform relay reuse from an "idea" to a "culture." Utilizing expert appraisers and advanced reuse technologies like AI, Komehyo conducts out authenticity assessments, quality control and product maintenance. This meticulous approach allows Komehyo to deliver trustworthy sourced products to the market.

About Rakuten Rakuma
Launched in February 2018, Rakuten Rakuma was created when Fril, the first consumer commerce app in Japan which launched in July 2012, merged with the Rakuten Group-operated service Rakuma. By expanding the circular economy where products are passed on rather than thrown away and creating a world of e-commerce that is easy for everyone to use, Rakuten Rakuma intends to drive the growth of the circulation market and contribute to the creation of a circular society.