U.S.A. and Canada Pavilions Set to Bring Innovation and Insights to Hall 12 at Metstrade

Metstrade runs next week, Nov. 17-19 at RAI Amsterdam, with NMMA helping North American marine manufacturers build international relationships, showcase innovation and explore growth opportunities.

The U.S.A. and Canada pavilions will provide a dedicated hub for connecting with buyers, distributors and industry partners from around the world. Complementing that presence, NMMA, IBEX and Soundings Trade Only will co-host the North American Stage in Hall 12, offering nine sessions on market trends, manufacturing, marketing and regulatory requirements.

Members can plan their visits around the following program (all times are local to Amsterdam):

Tuesday, Nov. 17

• 10:45-11:15 a.m.: Import compliance, certification and market entry with NMMA's Scott Berry, ABYC's Craig Scholten and the U.S. Coast Guard's Jeff Ludwig.
• 11:45 a.m.-12:45 p.m.: 3D-printed boatbuilding with Hilmar Backer, James Anderson, Twan Jonkman and Emil Johansson; moderated by Aaron Porter.
• 2:30-3 p.m.: Marine marketing and AI with David Gee, Laurie Louvier and Matt McKenna; moderated by Michele Goldsmith.

Wednesday, Nov. 18

• 10:45-11:15 a.m.: U.S. retail trends and leadership with West Marine CEO Paulee Day and moderator Michele Goldsmith.
• 11:45 a.m.-12:40 p.m.: Wood-composite yachts with Sam Temple, Eric Blake, Thomas Degrémont and Ben Van Dam; moderated by Aaron Porter.
• 1-2 p.m.: Commercial applications of America's Cup technology with Ferdinand van West, Tyson Lamond and moderator Luca Rizzotti.
• 2:30-3 p.m.: North American market perspectives with NMMA President and CEO Frank Hugelmeyer, NMMA Canada Executive Director Marie-France MacKinnon and moderator Robert Newsome.

Thursday, Nov. 19

• 10:45-11:15 a.m.: Discover Boating's consumer insights and marketing funnel with NMMA's Kevin Williams.
• 2:30-3 p.m.: Designing electrical systems for lithium-ion battery management system shutdowns with ABYC's Maciej Rynkiewicz.

Visit the U.S.A. and Canada pavilions in Hall 12 to connect with North American exhibitors and explore the full stage program here.