Mattel Inc.
06/18/2026 | Press release | Distributed by Public on 06/18/2026 13:26
Mattel Celebrates America’s 250th Anniversary Through Brand Experiences, Community Engagement, and Memorable Moments of Play
EL SEGUNDO, Calif., June 18, 2026 - Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, is joining communities across the country in celebrating America's 250th anniversary through special brand experiences, community engagement, and moments for families to come together through the power of play.
Throughout the summer, Mattel brands including Hot Wheels, American Girl and Barbie will join Americans in a variety of red, white, and blue celebrations.
Roberto Stanichi, Chief Brand Officer, Mattel, said: "America's 250th anniversary is an opportunity to spotlight the people, communities, and stories that have shaped our nation. Across our iconic brands, we're creating moments for families to come together, celebrate shared experiences, and be inspired by the creativity, innovation, and imagination that continue to define America."
Kicking off on Saturday, June 20, in Charlotte, North Carolina, Hot Wheels will showcase a custom America-themed life-size Deora vehicle - one of the most unique Hot Wheels die-cast car designs that was introduced as one of the Original 16 in 1968 - at the city's Hot Wheels Legends Tour stop. The custom-wrapped red, white, and blue Deora will also be on display at additional select Hot Wheels Legends Tour stops across the country, including Birmingham, Ala., Houston and Dallas, Texas and El Segundo, Calif. and more community events throughout the summer. Fans will have opportunities to see the vehicle up close, participate in family-friendly activities, and celebrate automotive culture and innovation that have helped shape generations of play. For full details, dates and locations, visit www.hotwheelslegends.com.
Barbie fans can send mail in style with the new U.S. Postal Service Barbie Commemorative Forever® stamps. Starting July 11, the stamp collection celebrates the Barbie brand's 65-plus year legacy of inspiring imagination and possibility, featuring the iconic doll in 10 careers from across her history. From surgeon to astronaut, paleontologist to soccer player, sign language teacher to music star, Barbie fans can dream big and explore a huge range of possibilities.
Barbie will also celebrate America's 250th across the brand's global platforms, @Barbie and @BarbieStyle.
American Girl will mark Independence Day with patriotic-themed content across its social channels designed to inspire creativity and connection.
In addition to brand activations, Mattel celebrated the third annual International Day of Play and sixth annual Play it Forward Global Volunteer Week where America-inspired activities were incorporated into Camp Mattel, an event for deserving children held earlier this month. Over 700 kids from local elementary schools and non-profit organizations came to Mattel's headquarters for a day of active play and imagination along with red, white and blue colored accessories at the Barbie activity stations and a patriotic firework face paint station.
Families can follow along and join the celebration throughout the summer by visiting Mattel brand social channels and attending participating events like the Hot Wheels Legends Tour.
For more information about upcoming events and brand activities, visit Mattel.com and follow @HotWheelsOfficial, @AmericanGirl, and @Barbie or @BarbieStyle on social media.
About Mattel
Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
Mattel Inc. published this content on June 18, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on June 18, 2026 at 19:26 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]