11/05/2026 | Press release | Distributed by Public on 11/05/2026 10:14
Omaha, Neb., November 5, 2026 - Orion, the premier provider of transformative wealthtech solutions for financial advisors and the enterprise firms that serve them, today announced a transition support package for advisors affected by new custody asset minimums, including introductory platform fee waivers, help offsetting switching costs, and hands-on transition support. Delivered through Orion Portfolio Solutions (OPS), the program gives firms a simple path forward, with technology, investment and operations support and flexible custody options designed to protect client relationships and lower the cost of making a change.
A Simple Path Forward for Your Clients and Your Practice
If you're an advisor affected by new custody minimums, you're weighing more than logistics. Will a move disrupt your clients? What unexpected costs will it bring? And what does it mean for the independence and future of the firm you've built?
Orion has built a process to answer those questions and make the move simple. For many firms, OPS can keep client assets where they are today, so the transition can take as little as a single client signature, with minimal disruption for your clients. Our team handles account opening, agreement amendments, and data conversion, so you can stay focused on your client relationships.
Every conversation starts with the tradeoffs: what a change means for your clients, how it fits your investment approach, and which responsibilities you want to keep or outsource. There's no single operating model that works for every firm, so we'll help you find the approach that fits your goals and protects your independence, with custody solutions that fit your practice and position your firm for growth.
"Changes in custody requirements shouldn't limit an advisor's ability to serve clients or grow their firm," said Ron Pruitt, President of Orion Wealth Management. "We're stepping forward with meaningful financial support, flexible solutions, and the expertise to make this transition easier. But this is about more than navigating change. It's about helping independent advisors build stronger, more scalable firms and creating new opportunities for growth."
Transition Assistance That Lowers the Cost of Change
Orion is offering eligible firms assistance in three areas, which may include:
Financial Incentives
Transition Support
Investment and operational capabilities
Eligibility requirements and terms apply. Talk with our team to see what your firm qualifies for and how it might apply to your practice.
Turn Change Into Capacity for Growth
A custodian change is also a good moment to look ahead. What does your firm need for its next chapter, and how can the right combination of technology, investment and operations support, and custody help you get there?
An outsourcing partner can make running a practice simpler by taking on investment management and day-to-day operations, work that takes significant time and resources, especially for smaller firms. That frees you to stay focused on your clients while keeping ownership of your business.
Through OPS, advisors get one partner for the work that often pulls time away from clients:
The goal is flexible, simple evolution, with your client relationships at the center.
Talk With Our Team About Your Options
Ready to explore your options? Request a transition consultation, and our team will help you understand what your firm qualifies for, compare custody and operating models, and map out a transition plan that fits your practice.
View our sales map to talk to our team about our investment solutions or contact our Service Team for additional support. For all Wealth Management inquiries, feel free to call us at (800) 379-2513.
Additional Resource: Navigating New Custodian Minimums Webinar
Erik Hardin and Chris Martin hosted "Navigating New Custodian Minimums: Your Options, Explained." Watch on-demand as they walk through the available paths - from TAMP and aggregator models to custody and operating model considerations - explain what each means for you and your clients,and answer your questions.
You'll learn:
Orion Portfolio Solutions, LLC, an Orion Company, is a registered investment advisor.
Wealth management services provided by Orion Portfolio Solutions, LLC ("OPS"), a registered investment advisor. Orion OCIO services provided by TownSquare Capital, LLC ("TSC"), a registered investment advisor. OPS and TSC are affiliates and wholly owned subsidiaries of Orion Advisor Solutions, Inc.
The views expressed herein are exclusively those of Orion Portfolio Solutions, LLC d/b/a Brinker Capital Investments, a registered Investment Advisor, and are not meant as investment advice and are subject to change. Information contained herein is derived from sources we believe to be reliable, however, we do not represent that this information is complete or accurate and it should not be relied upon as such. This information is prepared for general information only. It does not have regard to the specific investment objectives, financial situation, and the particular needs of any specific person.
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