UPSTACK Acquires IT Advisory Firm Techlytic

Founder Chris Hiemstra Joins UPSTACK as Advisory Partner

NEW YORK, September 9, 2026 - UPSTACK, the leading digital infrastructure advisory platform, today announced the acquisition of Techlytic, LLC, a digital infrastructure advisory firm based in Chicago, Ill. The acquisition enhances UPSTACK's enterprise data center and network practice navigating financial services, legal and retail technology requirements across the U.S. and abroad.

Founded in 2017 by Chris Hiemstra, Techlytic acts as an unbiased extension of its clients' internal technology teams, helping them cut through a crowded vendor landscape to evaluate and manage digital infrastructure. The firm works across a wide range of industries, with particular depth in financial services, legal and retail. Many of Techlytic's client relationships span a decade or more, with clients often bringing Hiemstra along when they change employers - a track record built on the kind of trust that's difficult to manufacture.

As part of the acquisition, Hiemstra will join UPSTACK as an Advisory Partner, bringing his practice and his client relationships onto the UPSTACK platform. The move expands UPSTACK's footprint in the Midwest and adds a proven partner to its team.

"Chris Hiemstra has spent nearly two decades building the kind of trust that comes from years of unbiased guidance and execution services." said Christopher Trapp, Founder and CEO of UPSTACK. "His particular success in evolving to support next-generation solutions is exactly the kind of depth that makes UPSTACK stronger for every client we serve."

Hiemstra got his start as an account executive at AT&T in 2004, working his way up to a technical sales role within the company's data services group and earning multiple President's Club honors along the way. He later joined the founding team of Avant Communications as an independent advisor, and Techlytic grew out of that work - one referral and one long-term client relationship at a time. As his client base expanded to more sites and more countries, the hours Hiemstra spent on day-to-day account management increasingly crowded out the strategic advisory work he does best. That pressure, and UPSTACK's turnkey operational support and bench of subject-matter experts, is what led him to sell.

"I built Techlytic on the idea that clients deserve someone in their corner who isn't selling a specific provider's agenda," said Hiemstra. "Joining UPSTACK will enable me to focus my efforts on the strategic priorities of my clients while offloading much of the day-to-day operations to the most mature and scaled platform in our industry."

Techlytic's work has also been recognized by several of the industry's leading distributors. Sandler Partners has named the firm to its Superstar Club each year from 2022 through 2025, including trip-winner honors in 2023, 2024 and 2025. Avant has recognized Techlytic with its Pinnacle Club distinction from 2019 through 2024 and Pinnacle Silver status in 2025 and 2026. Comcast has named Techlytic a Signature Partner in 2025 and 2026.

About Techlytic

Founded in 2017, Techlytic is a Chicago-based digital infrastructure advisory firm that helps clients discover, evaluate and implement technology services across networking, cloud, data center and security, serving as an added resource alongside their internal technology teams. The firm serves clients across financial services, legal and retail, with particular expertise guiding multi-site and multi-country organizations through region-specific technology requirements. For more information, visit: https://techlytic.com/.

About UPSTACK

UPSTACK is the leading digital infrastructure advisory platform that empowers businesses to make smarter technology investments. Through a vendor-neutral approach, UPSTACK delivers expert advisory and execution services across the entire technology landscape-including data center colocation, cloud, connectivity, networking, cybersecurity, AI and more-at no additional cost to its clients. For more information, visit us at https://www.upstack.com.