The Ordinary Announces its Launch in the Amazon.com.mx Premium Beauty Store

Press Release, Sep 8, 2025

Mexico City (September 8, 2025) - The Ordinary, an industry leader in high-quality, accessible skincare, is proud to announce its launch in the Amazon.com.mx Premium Beauty Store.

Mexico is one of the fastest-growing e-commerce markets in Latin America, with beauty and personal care being among the top-performing categories online. This launch marks a significant step in the brand's mission to make science-backed skin care available to all. By collaborating with Amazon Premium Beauty, The Ordinary ensures that consumers in Mexico can now shop the brand directly with the assurance of authenticity, quality, and speed.

"With consumers at the heart of everything we do, we're excited to expand our collaboration with Amazon in Mexico," said Jesper Rasmussen, Global Senior Vice President and General Manager, The Ordinary. "We look forward to continuing to serve our loyal community and welcome new customers through this expanded channel."

"The beauty segment in Mexico is experiencing a moment of great growth and innovation. Therefore, at Amazon, we have transformed our Premium Beauty store to offer an exceptional experience," commented Hernando Moncaleano, Director of Consumer Goods at Amazon Mexico. "The arrival of brands like The Ordinary reinforces our mission to bring customers a wide variety of luxury beauty options, all in one place, just a click away."

Learn more at https://www.amazon.com.mx/theordinary.

Press Contacts:

The Ordinary:

Danni Jones

[email protected]

The Estée Lauder Companies:

Lorena Salgado

[email protected]

Investors:

Rainey Mancini

[email protected]

ABOUT THE ORDINARY

The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodities to be disguised as ingenuity. The Ordinary is "Clinical formulations with integrity". The Ordinary has received multiple awards such as Allure Best of Beauty, EBONY Beauty & Grooming Awards, Rolling Stone Essentials List, and many more.

ABOUT THE ESTÉE LAUDER COMPANIES

The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.