Correct Craft’s Thomas Bates on Why a More Focused Approach Is Key to Growing Boating

In a recent video, Thomas Bates, Chief Revenue Officer at Correct Craft and a member of the industry-appointed Discover Boating Advisory Group, underscores a clear priority for the industry: focus resources where they will have the greatest impact and work together to grow boating.

Bates emphasizes that with limited marketing dollars, efficiency matters. Reaching new audiences and acquiring new customers at scale is one of the costliest challenges for any business, which is why the industry pools its resources to do it together through Discover Boating-something no single company can do on its own.

Using new Ipsos research to inform marketing strategies allows the industry to better target high potential new boat buyers. With that foundation, Discover Boating, OEMs and dealers are more intentional in how they reach and engage today's boating consumer.

As Bates puts it, "If we all do our part and focus our efforts in the right areas, we'll be much more successful as an industry."

Click here to watch the video.